Digital Storytelling in Fundraising

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

This course was phenomenal. Not only did I learn so much, but the easy, tactical solutions/recommendations were so helpful. There were so many recommendations that I feel are easy enough to put in place tomorrow, rather than things will take lots of money, headaches, and time to implement.
Former NTEN course participant

Course Overview

Strategic Thinking

Identify calls to action across storylines and different forms of media

Planning

Develop rich experiences through transmedia storytelling to create lasting engagement and thriving donor campaigns

Storytelling

Showcase impact and results through storytelling to deepen connections with existing and target donors

Description

Organizations often wait until an event or campaign is over to tell the story of it. But where’s the fun in that for your audience? How does that help them feel connected to your work?

In this course, you’ll learn how to use storytelling across a variety of channels to compel your audiences to engage in your mission with you rather than watching you after the fact. You’ll learn how to master turning even the most day-to-day tasks of your organization into compelling narratives or behind-the-scenes videos to create shared experiences. These experiences integrate results and impact in emotional ways to help you gain the trust and support of your donor community.

We’ll also look at a variety of case studies and create your organization’s own storytelling strategy—you’ll learn how to plan internally for storytelling projects, how to use timeless storytelling techniques to create powerful content, and how to map your stories across multiple platforms.

Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:

1
3
1.5

NTEN Professional Certificate

CFRE

CAE