Digital Storytelling in Fundraising
NTEN courses run for one week and are offered twice a year.
Course Overview
Strategic Thinking
Identify calls to action across storylines and different forms of media
Planning
Develop rich experiences through transmedia storytelling to create lasting engagement and thriving donor campaigns
Storytelling
Showcase impact and results through storytelling to deepen connections with existing and target donors
Description
Organizations often wait until an event or campaign is over to tell the story of it. But where’s the fun in that for your audience? How does that help them feel connected to your work?
In this course, you’ll learn how to use storytelling across a variety of channels to compel your audiences to engage in your mission with you rather than watching you after the fact. You’ll learn how to master turning even the most day-to-day tasks of your organization into compelling narratives or behind-the-scenes videos to create shared experiences. These experiences integrate results and impact in emotional ways to help you gain the trust and support of your donor community.
We’ll also look at a variety of case studies and create your organization’s own storytelling strategy—you’ll learn how to plan internally for storytelling projects, how to use timeless storytelling techniques to create powerful content, and how to map your stories across multiple platforms.
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:
