Developing robust and flexible campaign plans

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

I picked up many useful tools and insights from Katie's training and appreciated her thoughtfulness and expertise.
Former course participant

Course Overview

Strategizing

Identify a measurable, achievable objective and choose the right tools.

Building support

Understand how to collect input while building support for your plan.

Work plan

Set the timing deadlines, major milestones, and small details that are key to success.

Description

A well-planned campaign can be the difference between achieving your goal and not having an impact with your resources. The most successful campaigns start with a clear, attainable objective and include a system to monitor progress. With those key elements, you’ll have a living document that you can adjust when something unexpected inevitably happens.

During this course, you’ll learn the high-level elements of creating digital campaign plans that are comprehensive and also leave room for the unknown. You’ll explore how to include input from stakeholders and the community you serve. By the end of the course, you’ll know how to write a campaign plan that keeps you and your team focused on the big picture while charting a clear course for success.

Presenters

Katie Hewitt

Digital Communications and Advocacy Strategist

Katie Hewitt is a digital communications and advocacy strategist for nonprofits and causes. She got her start integrating tech into campaigns in 2004 managing grassroots doorbellers using a barcode scanner and an Access database. In 2007, she bought her first digital ad and organized a live stream virtual town hall with prominent bloggers. She's been on a mission to continue learning and to evolve advocacy, candidate, NGO, initiative, and coalition campaigns ever since. She has broad experience across issue areas with deep expertise in healthcare and labor issues.

She believes in bold but realistic campaigns -- she's designed and implemented life-saving social media campaigns in partnership with local and global health organizations and influenced policymakers with the power of grassroots organizing. She co-founded Percussion Strategic to seamlessly integrate digital with traditional communications strategies to win campaigns and take organizations to the next level.

Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.
Pre-Work (Readings & Quiz)
Homework
Sun
Mon
Tues
Wed

Live Event

Recording Available
Thur
Fri
Sat
Sun
20-30 mins (Self-Paced)
90min
20-30 mins (Self-Paced)

Pre-Work

Several relevant articles will establish key concepts and ideas as a primer to the live event, and help you to identify questions and topics you want to explore further.

Knowledge Check

A brief quiz will reinforce what you've learned so far. Don't stress - it isn't pass/fail - it is just to help you remember and distill the concepts you read in the pre-work.

Live Event

This is a 90-minute live captioned online training with opportunities to interact with the presenter and your peers. And if you can't make the live session, you'll be able to access a captioned recording.

Homework

Faculty, themselves experts with a wealth of nonprofit experience, have created exercises that will reinforce what you've learned and give you actionable steps to improving your organization.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:

1
3
1.5

NTEN Professional Certificate

CFRE

CAE