Developing robust and flexible campaign plans
NTEN courses run for one week and are offered twice a year.
Course Overview
Strategizing
Identify a measurable, achievable objective and choose the right tools.
Building support
Understand how to collect input while building support for your plan.
Work plan
Set the timing deadlines, major milestones, and small details that are key to success.
Description
A well-planned campaign can be the difference between achieving your goal and not having an impact with your resources. The most successful campaigns start with a clear, attainable objective and include a system to monitor progress. With those key elements, you’ll have a living document that you can adjust when something unexpected inevitably happens.
During this course, you’ll learn the high-level elements of creating digital campaign plans that are comprehensive and also leave room for the unknown. You’ll explore how to include input from stakeholders and the community you serve. By the end of the course, you’ll know how to write a campaign plan that keeps you and your team focused on the big picture while charting a clear course for success.
Presenters
Katie Hewitt
Digital Communications and Advocacy StrategistKatie Hewitt is a digital communications and advocacy strategist for nonprofits and causes. She got her start integrating tech into campaigns in 2004 managing grassroots doorbellers using a barcode scanner and an Access database. In 2007, she bought her first digital ad and organized a live stream virtual town hall with prominent bloggers. She's been on a mission to continue learning and to evolve advocacy, candidate, NGO, initiative, and coalition campaigns ever since. She has broad experience across issue areas with deep expertise in healthcare and labor issues.
She believes in bold but realistic campaigns -- she's designed and implemented life-saving social media campaigns in partnership with local and global health organizations and influenced policymakers with the power of grassroots organizing. She co-founded Percussion Strategic to seamlessly integrate digital with traditional communications strategies to win campaigns and take organizations to the next level.
Live Event
Recording Available
Pre-Work
Knowledge Check
Live Event
Homework
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:
