NTEN courses run for one week and are offered twice a year.
A brand messaging platform can guide – rather than limit – your communications planning.
Give your website content the attention it deserves, strengthening your digital home base.
Re-examine your approach to storytelling, to deliver your nonprofit’s narrative over time.
To deliver strategically sound communications with cohesive, compelling messages, you need to have strong foundations. Your brand, website, and storytelling are fundamental because they provide a roadmap for messaging and content development, a digital home base for your organization, and an opportunity to deliver your nonprofit’s narrative over time.
In this course, we’ll start by revisiting the role of your strategic plan and priority audiences in guiding marketing communications decisions. Then, we’ll take a broad scan of your content foundations: your brand messaging, website content, and storytelling approach. Finally, we’ll consider how you can leverage these elements to use resources efficiently and feel more confident and effective as a communicator.
Throughout the live class, we’ll take time for you to reflect upon the state of your organization’s communications fundamentals, identify gaps, and consider actions you can take — big and small — to build or strengthen your content foundations.
Marlene OliveiraCommunications advisor and copywriter
Marlene’s approach is to tap into the knowledge, experience and expertise her clients already possess, to help their communications ‘flow’.
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits: