Campaign Planning

Members $125/Non-members $250
Registration Dates

NTEN courses run for one week and are offered twice a year.

Now that I have new information about how to conduct a campaign from an outside source, I feel empowered to bring this back to my team and share it so we can make better decisions regarding campaigns in the future.
– Course participant

Course Overview

Inquiry

Understanding the basic questions to ask before beginning a campaign.

Digital Planning

Outlining the strategy, structure, and major components of a digital campaign.

Analysis

Understanding the value of testing and the role of analysis of digital marketing campaigns.

Description

Fundraising and advocacy campaigns are an exciting opportunity to work across an organization’s traditionally siloed teams and focus areas. During this course, you’ll work through strategies, frameworks, and best practices to help guide you through the overall lifecycle of a successful campaign, from planning to implementation, all with a focus on engaging and learning from your community throughout the process.

Be prepared for a discussion that will get you thinking about a particular campaign your organization is currently developing or getting ready to begin. You will also have a chance to develop some core elements of a campaign and get feedback directly from faculty.

Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.
Pre-Work (Readings & Quiz)
Homework
Sun
Mon
Tues
Wed

Live Event

Recording Available
Thur
Fri
Sat
Sun
20-30 mins (Self-Paced)
90min
20-30 mins (Self-Paced)

Pre-Work

Several relevant articles will establish key concepts and ideas as a primer to the live event, and help you to identify questions and topics you want to explore further.

Knowledge Check

A brief quiz will reinforce what you've learned so far. Don't stress - it isn't pass/fail - it is just to help you remember and distill the concepts you read in the pre-work.

Live Event

This is a 90-minute live captioned online training with opportunities to interact with the presenter and your peers. And if you can't make the live session, you'll be able to access a captioned recording.

Homework

Faculty, themselves experts with a wealth of nonprofit experience, have created exercises that will reinforce what you've learned and give you actionable steps to improving your organization.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:

1
3
1.5

NTEN Professional Certificate

CFRE

CAE