Campaign Planning

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

Now that I have new information about how to conduct a campaign from an outside source, I feel empowered to bring this back to my team and share it so we can make better decisions regarding campaigns in the future.
Course participant

Course Overview


Understanding the basic questions to ask before beginning a campaign.

Digital Planning

Outlining the strategy, structure, and major components of a digital campaign.


Understanding the value of testing and the role of analysis of digital marketing campaigns.


Fundraising and advocacy campaigns are an exciting opportunity to work across an organization’s traditionally siloed teams and focus areas. During this course, you’ll work through strategies, frameworks, and best practices to help guide you through the overall lifecycle of a successful campaign, from planning to implementation, all with a focus on engaging and learning from your community throughout the process.

Be prepared for a discussion that will get you thinking about a particular campaign your organization is currently developing or getting ready to begin. You will also have a chance to develop some core elements of a campaign and get feedback directly from faculty.


Heidi Massey

Chief Connector
Profile Photo

Heidi is a community builder and passionate connector who is committed to building a better world—one that works for all of us. Heidi is the founder of CommunityConnective, where she offers an unusually broad range of services, from Google Ads and Google Analytics to strategic planning to racial equity and inclusion work. Her ability to examine structures and systems through a strategic planning process and come up with the questions her clients need to consider means that this process is deeply meaningful and impactful for the organization as well as those who participate. This is even more true when organizations do their strategic planning through a racial equity lens. Heidi was chosen to be a Racial Equity Fellow in Chicago United for Equity’s inaugural year of the program and trained as a racial healing circle facilitator as a part of Truth, Racial Healing, and Transformation in Chicago. She is one of three co-founders of Envisioning Equity: Strategic Planning for Inclusive Organizations, a conference to address systemic racism in organizations. 

Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.
Pre-Work (Readings & Quiz)

Live Event

Recording Available
20-30 mins (Self-Paced)
20-30 mins (Self-Paced)


Several relevant articles will establish key concepts and ideas as a primer to the live event, and help you to identify questions and topics you want to explore further.

Knowledge Check

A brief quiz will reinforce what you've learned so far. Don't stress - it isn't pass/fail - it is just to help you remember and distill the concepts you read in the pre-work.

Live Event

This is a 90-minute live captioned online training with opportunities to interact with the presenter and your peers. And if you can't make the live session, you'll be able to access a captioned recording.


Faculty, themselves experts with a wealth of nonprofit experience, have created exercises that will reinforce what you've learned and give you actionable steps to improving your organization.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:


NTEN Professional Certificate