Campaign Planning
NTEN courses run for one week and are offered twice a year.
Course Overview
Inquiry
Understanding the basic questions to ask before beginning a campaign.
Digital Planning
Outlining the strategy, structure, and major components of a digital campaign.
Analysis
Understanding the value of testing and the role of analysis of digital marketing campaigns.
Description
Fundraising and advocacy campaigns are an exciting opportunity to work across an organization’s traditionally siloed teams and focus areas. During this course, you’ll work through strategies, frameworks, and best practices to help guide you through the overall lifecycle of a successful campaign, from planning to implementation, all with a focus on engaging and learning from your community throughout the process.
Be prepared for a discussion that will get you thinking about a particular campaign your organization is currently developing or getting ready to begin. You will also have a chance to develop some core elements of a campaign and get feedback directly from faculty.
Presenters
Heidi Massey
Chief ConnectorCommunityConnective
Heidi is a community builder and passionate connector who is committed to building a better world—one that works for all of us. Heidi is the founder of CommunityConnective, where she offers an unusually broad range of services, from Google Ads and Google Analytics to strategic planning to racial equity and inclusion work. Her ability to examine structures and systems through a strategic planning process and come up with the questions her clients need to consider means that this process is deeply meaningful and impactful for the organization as well as those who participate. This is even more true when organizations do their strategic planning through a racial equity lens. Heidi was chosen to be a Racial Equity Fellow in Chicago United for Equity’s inaugural year of the program and trained as a racial healing circle facilitator as a part of Truth, Racial Healing, and Transformation in Chicago. She is one of three co-founders of Envisioning Equity: Strategic Planning for Inclusive Organizations, a conference to address systemic racism in organizations.
Live Event
Recording Available
Pre-Work
Knowledge Check
Live Event
Homework
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:
