Advanced Google Analytics
NTEN courses run for one week and are offered twice a year.
Learn best practices for collecting clean, organized data via Google Analytics' custom campaigns feature
Identify website areas of opportunity and areas needing improvement, based on your specific metrics
Assess the impact of ongoing outreach efforts based on website metrics
If you already feel confident about terms like sessions and pageviews but know there’s more data in Google Analytics you’re missing, this advanced training is for you.
Learn how to use the powerful but elusive campaigns feature to measure your organization’s outreach efforts and determine which methods drive the most traffic to your site. You will learn all about goals and why your organization may (or may not) want to use them to automate complex analytics tracking.
You’ll also receive an in-depth tutorial on segments so you can slice and dice your analytics information and uncover hidden opportunities with specific audiences.
Digital Skills Trainer and Web Developer
Yesenia Sotelo is a web developer and digital skills trainer. As the founder of SmartCause Digital, she serves as an approachable, expert resource that can help you remove the stress and uncertainty of managing a nonprofit website. Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow! Find her on twitter as @silverbell or at smartcausedigital.com.
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits: