Advanced Google Analytics

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

Wow! I learned so much! Thank you for making Google Analytics seem less overwhelming! I am so excited to use Google Analytics next year and connect all of our social media to Google Analytics! I'm excited! I think this will really help us with our fundraising efforts and also with our website analysis!
Former Advanced Google Analytics participant

Course Overview

Data Collecting

Learn best practices for collecting clean, organized data via Google Analytics' custom campaigns feature


Identify website areas of opportunity and areas needing improvement, based on your specific metrics

Deductive Reasoning

Assess the impact of ongoing outreach efforts based on website metrics


If you already feel confident about terms like sessions and pageviews but know there’s more data in Google Analytics you’re missing, this advanced training is for you.

Learn how to use the powerful but elusive campaigns feature to measure your organization’s outreach efforts and determine which methods drive the most traffic to your site. You will learn all about goals and why your organization may (or may not) want to use them to automate complex analytics tracking.

You’ll also receive an in-depth tutorial on segments so you can slice and dice your analytics information and uncover hidden opportunities with specific audiences.

Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:


NTEN Professional Certificate