Advanced Google Analytics 4

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

As long as you have questions, Google Analytics 4 has answers.
Instructor Yesenia Sotelo

Course Overview


Understand and engage your website visitors by grouping them into target audiences.

User analysis

Get insight on web visitor behavior through path analysis and user snapshot.


Track conversions of web visitors into donors and email subscribers.


In this advanced course, you’ll explore the most useful Google Analytics 4 features for improving your organization’s outreach efforts.

You’ll learn how to understand and engage specific types of people who visit your website by grouping them into target audiences using segment and audience tools. For even more insights, you’ll explore features called path analysis and user snapshot, which can help you discover the top pages new users visit and how a specific (but anonymous) user interacted with your site.

You’ll work on a sample analysis of the ways to identify which pages lead users to your website’s donate page and whether or not they donate once they’re there. Finally, you’ll learn how to use the event-based tracking feature to see the specific actions people take on your website, such as donating or signing up for emails.

This course is part of a two course series. It is highly recommended to take Introduction to Google Analytics 4 before taking this advanced course.


Yesenia Sotelo

Web Developer & Digital Skills Trainer
SmartCause Digital
Profile Photo
Yesenia Sotelo started her career with a work-study job at a local nonprofit. She never looked back.Since 1997, when she taught herself HTML, Yesenia has been building websites. From strategy to development to launch, she is an expert in every step of a nonprofit website project.Between 2001 and 2012, Yesenia was on staff at the Constitutional Rights Foundation of Chicago, ACLU of Illinois, Heartland Alliance, and Jasculca Terman Public Relations. She held positions at all levels, including management, in the development, communications, information technology and digital marketing departments.In 2012, inspired by her love of nonprofit tech, Yesenia started SmartCause Digital.Yesenia graduated from Northwestern University with a degree in political science. She has served on the boards of the Young Nonprofit Professionals Network of Chicago and EverThrive Illinois. She is a recipient of the Lifetime Achievement Award from NTEN. Yesenia is a life-long Chicagoan and a mother of two.
Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.
Pre-Work (Readings & Quiz)

Live Event

Recording Available
20-30 mins (Self-Paced)
20-30 mins (Self-Paced)


Several relevant articles will establish key concepts and ideas as a primer to the live event, and help you to identify questions and topics you want to explore further.

Knowledge Check

A brief quiz will reinforce what you've learned so far. Don't stress - it isn't pass/fail - it is just to help you remember and distill the concepts you read in the pre-work.

Live Event

This is a 90-minute live captioned online training with opportunities to interact with the presenter and your peers. And if you can't make the live session, you'll be able to access a captioned recording.


Faculty, themselves experts with a wealth of nonprofit experience, have created exercises that will reinforce what you've learned and give you actionable steps to improving your organization.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:


NTEN Professional Certificate