Category: Program

Sometimes you have to pay-to-play in order to drive meaningful engagement online. Digital ads are becoming the cheapest and most effective way to engage new or existing audiences on social media and other platforms. Before you commit your dollars, make sure you understand these basics so you can help your nonprofit spend as efficiently as possible.

Join George Weiner, founder and CEO of Whole Whale, as he guides you through fundamentals of digital advertising: audience targeting, message creation, optimizing, and measurement. You will walk away with the skills you need to set up a digital advertising campaign that drives awareness, engagement, or leads. George will show you how to run informative A/B tests, use the data to inform marketing decisions, and drive measurable impact with ads. The best part? You don’t need a lot of money to do it! George will teach you how to make the most impact using digital advertising on Facebook with just $100 a month.

In nonprofits, community engagement is often key to our missions—it’s how we get members, supporters, advocates, and donors. But how do you know which tactics work best? And what tools and resources are there to help you in your work?

We’ll explore how you can use technology along the various stages of a community engagement continuum, from showing that we understand and care about our community to enabling direct participation and collaboration. Course materials will showcase examples of online community engagement tactics used by various nonprofits, including common pitfalls and integration with offline activities.