Category: Marketing and Communications

Managing all of your social media channels can often feel more like a headache than a task you look forward to. You don’t want to scratch your head over what to post on Instagram vs. Facebook vs. Pinterest vs. Twitter, and even worse, how to make time for it all. This course will demonstrate ways to effectively manage different social media spaces and optimize content and scheduling within your team to better your reach and success.

You’ll learn how to set up a process that works for you and how to seamlessly integrate a schedule for your posts, making social media something to look forward to.

Sometimes you have to pay-to-play in order to drive meaningful engagement online. Digital ads are becoming the cheapest and most effective way to engage new or existing audiences on social media and other platforms. Before you commit your dollars, make sure you understand these basics so you can help your nonprofit spend as efficiently as possible.

Join George Weiner, founder and CEO of Whole Whale, as he guides you through fundamentals of digital advertising: audience targeting, message creation, optimizing, and measurement. You will walk away with the skills you need to set up a digital advertising campaign that drives awareness, engagement, or leads. George will show you how to run informative A/B tests, use the data to inform marketing decisions, and drive measurable impact with ads. The best part? You don’t need a lot of money to do it! George will teach you how to make the most impact using digital advertising on Facebook with just $100 a month.

You’re amazing at what you do and committed to using technology to make the world a better place. But you’re overwhelmed by the daily barrage of emails, calls, texts, tweets, and meetings that seem to consume your life and stifle your productivity. You know there’s a better a way to manage the tech tools that seem to be getting in your way. At the same time, you also crave freedom from a life defined by your career and wish you could simply leave work at work without feeling guilty.

Sound familiar? Fortunately, there’s a way to combat work-life imbalance and digital distraction and remain engaged and inspired, no matter what your role or career level. Join us for a fun, interactive class on how to find the balance you need to thrive in a fast-paced job.

In nonprofits, community engagement is often key to our missions—it’s how we get members, supporters, advocates, and donors. But how do you know which tactics work best? And what tools and resources are there to help you in your work?

We’ll explore how you can use technology along the various stages of a community engagement continuum, from showing that we understand and care about our community to enabling direct participation and collaboration. Course materials will showcase examples of online community engagement tactics used by various nonprofits, including common pitfalls and integration with offline activities.

The website design or redesign process can be intimidating: You know a good website can support your organization’s mission, but how do you get from needing a website to a beautiful, functional, mission-driven “.org”? Whether it’s built in-house or by a consultant or agency, you need to understand the redesign process ahead of time so you and your organization are prepared to get a website that works and lasts.

This course will teach you the high-level phases of a website redesign while providing tips for success and pitfalls to avoid along the way. The readings and presentation will focus on identifying and communicating the needs of your organization before other work on the project begins. Homework completed will directly apply to designing a new website or improving an existing one.

If you already feel confident about terms like sessions and pageviews but know there’s more data in Google Analytics you’re missing, this advanced training is for you.

Learn how to use the powerful but elusive campaigns feature to measure your organization’s outreach efforts and determine which methods drive the most traffic to your site. You will learn all about goals and why your organization may (or may not) want to use them to automate complex analytics tracking.

You’ll also receive an in-depth tutorial on segments so you can slice and dice your analytics information and uncover hidden opportunities with specific audiences.

Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this course, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site.

And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.