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A human-centered approach to PSAs

For Empower Work’s first PSA campaign on the buses of San Francisco, the nonprofit used human-centered design principles to test their creative materials and overall approach.

By Lauren Brisbo

Spring cleaning your CRM

Unreliable data can negatively affect your decision making, relationships with funders, and abilities to reach your goals. Get tips on creating your data management plan. 

By Simone Price

Choosing a nonprofit accounting tool: top six questions to ask

Selecting the best accounting tool to meet your nonprofit’s needs can help you get organized and run your operations more smoothly.

By Pia Simeoni

How to create lasting relationships with your advocates online

Learn how the nonprofit Girl Up developed a dedicated online community as an engagement and retention tool, providing rich opportunities for dialogue and conversation, and furthering its mission.

By Matt Ott

#TimeToRedefine: making a video invitation to join community

Learn how the nonprofit Thousand Currents produced an award-winning video to serve as a year-end fundraising tool and an invitation to become part of their community.

By Verónica Moreno

Recruit new supporters and advocates using Facebook Messenger

Learn how advocacy organizations like Movimiento Cosecha use automated Facebook Messenger conversations powered by bots to boost fundraising, awareness, advocacy, and engagement.

By Patricia Murphy , Randall Smith

Choosing the right social media graphics

Strong visuals for social media can help you attract new supporters and reach your campaign goals. Learn ways to select and design engaging and impactful graphics.

By Maria Guerriero

Five social media mistakes to avoid in 2019

Manage social media at your organization? Here are some things to avoid to stay up-to-date, strategic, and successful this year.

By Tereza Litsa

#Customerservice for social media managers

Before you count your likes or measure your ROI, follow these social media essentials to make sure your community members online feel valued.  

By Maryjane Ragusa

Tips for creating an engaging virtual training

Is it possible to offer engaging nonprofit professional development or training opportunities online, and what is it that separates the good from the bad?

By Jennifer Lobley
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