Smart Strategies for Using PDFs on Your Site

November 10, 2014
I have some news to share with you: most PDFs on your site don’t get read. Sad but true. The good news is that you’re not alone. World Bank recentlyreleased a report that showed that nearly a third of the reports (in PDF format) on their site were not being downloaded and read. So much effort, so little ROI. You may wonder if PDFs are even worth the trouble. They actually can be, but there are definite pros and cons to using them on your site.

Open Government: Getting beyond impenetrable online data

November 7, 2014
Governments and nongovernmental organizations (NGOs) are beginning to realise that digital strategy means more than posting a document online, but what will it take for these groups to change not just their tools, but their thinking? It won't be enough to partner with WhatsApp or hire GrumpyCat.

How to Use Website Analytics to Measure “Awareness”

November 6, 2014
I always struggled with the fuzzy goal of “raising awareness” that came along with most of my nonprofit jobs. If a nonprofit raised awareness and no one measured it… did it really happen. The good news is that we can now use a free tool like Google Analytics to identify some markers of increased “awareness”.

An IT Director’s Guide to Securing Your Data

November 6, 2014
With annual giving campaigns taking place soon, now is an ideal time for a self-assessment of nonprofit information security and privacy, and to address gaps.

Inventing the Future of…Websites

November 5, 2014
When I go about ‘designing’ a website, I think of the website as a sum of parts — planning ahead to how the site’s going to look at the end, and how it’s going to feel.