How to Build Your Mobile List: 3 Rules for a Great “Call to Action”

April 18, 2012

In the previous post in this series, we talked about how you can use your existing media to build your mobile list by adding a simple "call to action."

Not all calls to action are created equal, however. This post gives you three simple rules to make sure your message will inspire people to actually text in and join.

Activist Media from the Frontlines: Mobile, Strategic, and Much More Than Just at “The Right Place at the Right Time”

April 18, 2012

In Syria, activists and citizen journalists fill a media void and strategically inform the global conversation on the uprising by capturing and sharing their own footage. They are organized, trained, smart, strategic, and promote media - much of it mobile - with a purpose.

Mass demonstrations and continued state violence continue in Syria. Authorities are largely banning foreign reporters and have arrested Syrian journalists and bloggers. Outside of the country, news outlets report on the major events there citing "Syrian activists" as the source of information.  Day-to-day events in cities around the country come to our attention largely because of the activists and citizen journalists who are systematically providing information to news outlets worldwide.

How to Build Your Mobile List: Add a “Call to Action” to Your Existing Media

April 16, 2012

When you start a mobile campaign, the first step to success is to get people to sign up for your alerts. In this series of posts, we'll be discussing a few ways to use the resources you already have to build your mobile list.

One of the strengths of a mobile campaign is how seamlessly it can integrate into your existing outreach. You can use all of your communications – TV commercials, email newsletter, website, radio spots, and more – to get people to sign up for your mobile list. All you have to do is add a "call to action."

2011 NTEN Community Survey Report

July 13, 2011
The Nonprofit Technology Network (NTEN) conducts an annual Community Survey to find out more about the individuals and organizations in the NTEN community: we want to find out how these individuals and organizations use technology in their work, gauge the impact of NTEN programs and services on their professional development and their organization’s missions, and track trends in the nonprofit technology community over time.

2011 eNonprofit Benchmarks Study

April 2, 2011
A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, released by M+R and NTEN.

2009 IT Staffing & Spending Report

March 28, 2010
The nonprofit sector works hard to maximize the effective use of technology. Organizations face difficult challenges -- from insufficient data and lean budgets to overworked staffs -- just trying to keep up with changing technologies and trends, and with the rest of the sector.