Microsites for Nonprofit Fundraisers

July 20, 2012
A fundraising microsite is a dedicated website where nonprofit organizations can share information about an upcoming fundraising campaign, manage participant registrations, collect donations online, and more. Utilizing a microsite can not only make hosting an online fundraising campaign easier for the organizers, but also provide a place for participants, volunteers, sponsors and community members to engage. A microsite also allows administrators to collect and store information from sponsors, donors, participants, and volunteers, as well as create various reports to determine how successful the fundraising campaign was executed in order to improve planning in future campaigns.

10 Steps to a More Effective Nonprofit Website: Part 4

July 17, 2012

Creating an effective nonprofit website isn’t easy.

Like most things in life worth doing, creating great websites takes effort, persistence and some know-how. We can’t help you with the effort and persistence, but we can definitely give you a little web design know-how.

If you missed the first 3 posts in the series, check out Part One (tip 1 & 2), Part Two (tip 3 & 4) and Part Three (tip 5, 6 & 7) to catch up!

On to the last three tips for creating an effective nonprofit website.

The 10 Step Blog Plan

July 13, 2012

Will you make me a promise before you read this? Don't make blog planning a six-month process. A little planning will go a long way towards making your blog more successful. A lot of planning will just slow you down. Use these steps as a guideline. Jot down some notes, have a couple meetings, and start blogging!


OK. Here we go.

10 Steps to a More Effective Nonprofit Website: Part 3

July 13, 2012

Here are tips 5, 6 and 7 in our series of posts on effective nonprofit websites. I hope you have enjoyed the other posts. Check out Part One and Part Two if you missed them!

Let’s get right into the next three best practices for effective nonprofit websites.

Some Data on the Importance of Adaptive Web Design

July 12, 2012
Anyone who knows me knows I’m a data nerd. And the organization I work for recently passed our four-year mark using Google Analytics. And I've been thinking about adaptive web design of late. So I decided to pull the data on how our website visitors’ choice of web browsers, operating systems, and screen resolution has changed over the past four years. The results are pretty conclusive in terms of demonstrating needs for adaptive web design and cross-browser compatibility.

10 Steps to a More Effective Nonprofit Website: Part 2

July 11, 2012
"The Web is a world of first impressions, and quick ones at that. Users form an opinion of a website within the first few seconds of loading it." Jason Gross, "The Role of Design in The Kingdom of Content, www.smashingmagazine.com Makes sense, right? On to the next two nonprofit website best practices …

Increasing Your Organization’s Internet Presence: SEO Fact & Fiction

July 11, 2012
Fact: Each search engine has its own algorithm
Don't believe me? Type a bunch of search terms into Google, and try the same thing in Yahoo. Search engines are optimized to different classes of users and terms. Some users swear that searches in Yahoo are more accurate, but Google has more data on what people click on in response to a search engine – the power of the people.
Fiction: You can pay to have your website achieve a certain placement in the search engines.
While there is a list of widely accepted actions that can help improve your "placement", your ranking in response to any specific search term will vary. Search engine algorithms are complicated and change all the time. It was widely reported that in 2010, Google made over 500 algorithm changes - almost 1.5 per day. The changes to what comes up and in what order are all part of the search engine "arms race". Everyone wants to improve their ranking (especially when money is involved) and new tricks are tried all the time. But search engines just want to be accurate. When tricks and new techniques begin to bias the results, the algorithms are changed to accommodate the evolving landscape.