April 27, 2018

2018 M+R Benchmarks Study

Partners
M+R

There are trees, and there is forest. There are anecdotes, and there is data. There are the pinprick pixels of our individual experiences, and there is the vast picture they paint together of the world we share.

The M+R Benchmarks Study is our annual attempt to bridge that divide. This year, we have collected an extensive array of data points from 154 nonprofit participants. Each of them marks a single digital interaction with a supporter: an email opened, a donation made, a petition signed, a website visited, an ad clicked, a Facebook post liked, or tweet retweeted. All told, these add up to 4,699,299,330 email messages, 527,754,635 web visits, and 11,958,385 donations.

NTEN is proud to partner with M+R once again for the latest Benchmarks report. Explore or download it here.

 

Madeline Stanionis
Madeline Stanionis has been raising money and organizing for 25 years, and figuring out kooky ways to do it for most of that time. She's led internet strategies, written copy, launched campaigns, produced videos, raised money, schemed, planned, dreamed, and laughed with many organizations, including Planned Parenthood Federation of America, CREDO, The Nation, Ocean Conservancy, Amnesty International USA, the Campaign to Defend the Constitution, Mozilla Foundation, Human Rights Campaign, the Humane Society of the United States, ACORN, NARAL Pro-Choice America, and CARE. Madeline is a frequent speaker and writer at fundraising, advocacy, and technology conferences and publications across the country, and is the author of The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars with E-mail, published by Emerson and Church. Madeline holds a Masters of Social Work from San Francisco State University. She, her husband, rescued greyhound Jem, goats Peanut Butter & Jelly, and chickens (the Dozen Divas) live part-time in Berkeley and part-time in Mendocino where they run a pretty fun and funky inn called The Andiron.