August 2009

Well, what would you do with 8 monitors? If you like what you read, support us by becoming a member.

INTRODUCTION

I recently learned that online fundraising made up only about 5% of total annual giving in 2008. I was floored. I thought it would be 30 to 50 percent. Why? Because I spend all day, every day in front of a laptop tweeting about my Facebook links.

Okay, you can't do that for real, but you get my drift. I live in a bubble -- a tech bubble. The kind of of bubble so cushy, I can check my email in the bathroom if I want. (But I don't, 'cuz that's not cool.) I'm betting many of you live in that same bubble. It's a fine place to be. The problem is, not everyone is in here with us, and many of those people are our clients.

It's hard to imagine why Internet access should matter to a hunger organization or an after-school program, but it does. If your clients can access the Internet on a phone, or at home, you can reach and support them in brand new ways. You can create sites and systems that serve your mission twenty-four hours a day. Those kinds of always-on programs could mean the difference between a hungry night and a restful one. If you're not actively engaged in bringing access to your clients, you're missing a huge opportunity to better serve them.

Of course, digital divide issues are not new: We've been talking about them for over a decade now. But now's the time for our sector to do something about it. Start by learning more about current access issues, then explore some of the other divides, like gender and age. OneWebDay's Nathaniel James offers something concrete you can do about the problem. Finish with a piece by our own Brett Meyer about what "The Digital Divide" really means.

As always, we hope you'll support the work we do by becoming a member.

Best,

Holly

SAVE THE INTERNET, SAVE THE WORLD

Sheldon Mains

You work in a nonprofit. By definition, your to-do list includes a lot of important things you need to get done, right now. It probably includes more important things than you have time to do. So, why would you be interested in the debate about getting broadband Internet access to under-served communities? Why should you be interested in esoteric issues like "net-neutrality?

Simply put, in the last 15 years, the Internet has become a necessity for participating in our society -- and in most cases, high speed Internet has become a necessity.

If you care about your clients, if you care about your community, you need to care about the Internet.

Interested in continuing the discussion? Join Sheldon on our Community Call about Broadband Access on August 26th.

ONE WEB. FOR ALL.

Nathaniel James, OneWebDay

OneWebDay is a global event celebrated every September 22 since 2006. It provides an opportunity for communities to celebrate the power of the Web for positive change, to take action to protect what they value most about it, and to educate the public and policy-makers on the social, economic, and political impact of the Web.

This year's theme -- One Web. For All. -- is all about digital inclusion, digital literacy, and working to close the many digital divides we face in our global society. Access to a fast, affordable, and open Internet is essential for every child in school, every entrepreneur with a new idea, and anyone who wants full access to government and the democratic process.

To find out how you can contribute, keep reading.

Ask Nathaniel James your questions about digital inclusion at our next Ask the Expert session.

THE SHRINKING GENERATIONAL DIGITAL DIVIDE

Sami Hassanyeh, AARP

The gap between older and younger digital users is rapidly diminishing, especially as boomers explore the vast array of uses for the Internet.

A recent study by the Center for the Digital Future, in conjunction with AARP, revealed that 41 to 46 percent of Internet users, spanning all age ranges, cited the Internet as "important or very important" in maintaining social relationships.

The same study showed that among older Internet users who are members of online communities, 58 percent log in to their communities one or more times daily, compared to 47 percent of community members under 20. Additionally, 70 percent of the older users rated their communities as very important or extremely important, compared to 58 percent of younger users.

WHAT THE BUSINESS SECTOR CAN LEARN FROM NONPROFITS

Allyson Kapin, Rad Campaign

I live in a world full of progressives.

My business partner at Rad Campaign, who also happens to be my husband, is a progressive. The consultants I work with are progressive. I even organize conferences and events like the Women Who Tech TeleSummit that have a progressive slant.

So, when I survey the mainstream tech and social media conference circuit and see on average that only a dismal 10% to 20% of panel presenters are women, it shocks me. Why? Because I come from the nonprofit world, where women and men are both valued and seen as rock stars in their roles spearheading online communications programs in online advocacy, online fundraising and social media.

THE DIGITAL DIVIDE DOESN'T EXIST

Brett Meyer, NTEN

The digital divide doesn't exist.

It's the definite article that causes problems, implying there's an easy way to think about the issues surrounding the inequitable access to technology -- and perhaps an easy solution. We can just bridge the gap, right?

But anybody who's seen Cloverfield or I Am Legend knows what happens when a mass of people tries to cross a bridge to escape a bad situation: a bottleneck forms, infighting destroys group solidarity, and then something unforeseen destroys the bridge. (Or, less monster-centric, we may simply lack the requisite know-how to build a bridge that works.)

THINGS WE LIKE

A monthly roundup of our favorite nonprofit tech resources. Read more posts on our blog.
  1. Patience pants.
  2. If we learn more from success than failure, what does that say about failing informatively?
  3. Speaking of which, here are "Ten Practical Tips for Facebook Fan Pages". Now get out there and try to succeed!
  4. Know somebody who texts while driving? You need to send them this.
  5. Pearl Jam. The online contest they ran recently, hiding pieces of their new album cover on different sites around the Internet, ought to give you some ideas.
  6. It's only a matter of time before the robots can beat us at ping pong. But will they ever be able to appreciate bacon cupcakes? Or make a movie about their coming world domination better than Terminator Salvation? (Answers: "Probably not, but we wouldn't bet against them at this point." and "Who couldn't?")
  7. If robots make you hyperventilate, you can relax with Simon's Cat -- until you start laughing hysterically.
  8. And, if watching funny videos on the Interwebs during work hours makes you feel guilty, you should volunteer for Mozilla Service Day.
  9. Best. Flowchart. Ever.
  10. Information is Beautiful has some nifty visualizations of Twitter. And Danah Boyd strikes down upon those who would attempt to poison and destroy the twitterverse.
  11. You. Thanks for making our staff retreat possible.
  12. In fact, you deserve a bonus cat video.

EARLY BIRD DEADLINE FOR THE ONLINE NTC

In partnership with Jossey-Bass and LearningTimes, we're hosting a live, 2-day online conference based on our book, Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders. Maybe you've read it?

Divided into 2 tracks of webcasts, interspersed with keynotes, Ask the Expert sessions, and fun, this conference will give you multiple opportunities to engage and learn.

Reserve your spot soon, though: the 15% off Early Bird discount for non-members ends August 31st!

WE ARE MEDIA ONLINE

The Online Nonprofit Technology Conference isn't our only upcoming innovation!

Remember those "Choose Your Own Adventure" books, where you determined the plot arc by deciding which page to turn to? Well, we're bringing our WeAreMedia curriculum to you in a brand new "Choose Your Own Expert" format. The best part: any path you choose will be a good one.

We've gathered some of the top nonprofit social media experts to help your organization devise a solid strategy as well as learn the secrets of using a variety of social media tools.

MEMBERSHIP SPECIAL

Of course, NTEN Members get the best prices on the Online Nonprofit Technology Conference and the We Are Media workshop.

Now's the perfect time to join (or renew). Become an NTEN Member today and get the rest of 2009 + all of 2010 for one low price. But hurry, as this offer ends soon.

UPCOMING WEBINARS

NTEN members save up to 50% on our topical online classes. Upcoming webinars include:

NTEN CONNECT is the monthly e-newsletter of the Nonprofit Technology Network (NTEN).
Photo Credit: totalAldo (Header), Jesse757 (ONTC).
Contact the editor at editor@nten.org