Digital Communications & Marketing

photo of a glass jar partially filled with coins with a pale yellow sticky note attached to the front with the word Donations written on it; next to the jar is a red pen and a calculator

Wanted: Your Fundraising and Marketing Know-How

December 23, 2016
NTEN is again teaming up with M+R on its Benchmarks Study: an in-depth look at nonprofit data, strategy, and trends. The study helps nonprofit fundraisers, organizers, and marketers make smart decisions based on the experiences of their peers. But we need your help.
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What the New Internet Land Rush Means for Organizations

November 18, 2016
New top-level domains are fertile ground for marketing innovation. For starters, you’ve got a shot at campaign URLs you’ve always dreamt of but whose .org and .com versions were taken long ago.
B&W photo of hands in the air, some recording video with their cell phones

4 Ways To Save Live Video Broadcasts

October 26, 2016
Human rights organizations and individual activists increasingly rely on live video streaming to raise awareness about injustice. But the downside to live streaming is that there may be no permanent record, which complicates your ability to use the video later in legal proceedings, for awareness campaigns, or calls to action.
Photo of Morpheus from the movie The Matrix, with text "What if I told you you can use social media tracking to further your mission"

Take the Red Pill for Mind-Blowing Social Media Retargeting

October 19, 2016
What if I told you that you could use social media to find the people who visited your website and lure them back with a great offer?
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Navigating Naysayers: Managing Difficult Social Media Interactions

October 13, 2016
Social media can feel like an incredibly dark place, but don’t let hate silence you or your organization’s messages that other people need to hear.
A photograph by Michael Matti of the Fremont Troll sculpture in Seattle.

How To Beat the Trolls: Advice from the Front Lines of Comment Moderation

October 12, 2016
Given the challenges of moderating comments, it’s no surprise so many sites consider turning them off. But there are some tools you can use to create a respectful, thriving comment section.
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Inbox Zero: The Myth, The Legend

September 13, 2016
What does effectively managing email even look like? How do you avoid that feeling of dread when you see your unread messages? Inbox Zero to the rescue!
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Time-Effective Google AdWords Management for Nonprofit Professionals

September 12, 2016
Get the most value out of your Google AdWords account with these tips and task lists.
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Open Up to Working Less

September 9, 2016
I believe that embracing open knowledge practices can actually make us more productive while working less. Here’s how.
tweet from @SFBART

When the Going Gets Tough, the Tough Get Real

August 31, 2016
"When government only gives canned responses or isn’t available, people fill in the gaps with their own prejudices. If you’re not telling your story where people are listening, someone else is doing it for you."