Digital Communications & Marketing

grassroots

Will Nonprofit Advocacy Be Transformed by the Resistance?

March 17, 2017
For the nonprofit community to continue being seen as relevant to new generations of activists, we must measure our reputations for effectiveness alongside our list sizes.

Are Technology Investments Curbing NGO Impact?

February 15, 2017
Is your organization overemphasizing mobilization? If you’re prioritizing mobilizing over organizing, your digital supporters may be falling into a black hole when they’re ready for more.
a black magnifying glass being held over a pale green background of binary numbers in black

Our Banner Ads Are On Breitbart?!

February 14, 2017
Over the past few years, the ever-more-precise targeting of people wherever they go on the Internet has been an amazing development for nonprofits who want to reach their current supporters and potential new audiences. But there are places you just don’t want your ads to appear—and websites you don’t want to get a dollar of your ad budget.

Celebrate the Change-Makers in Your Community

February 3, 2017
It's awards season, which means this is your chance to celebrate your own wins and the amazing work of other nonprofit technology professionals.
photo of a glass jar partially filled with coins with a pale yellow sticky note attached to the front with the word Donations written on it; next to the jar is a red pen and a calculator

Wanted: Your Fundraising and Marketing Know-How

December 23, 2016
NTEN is again teaming up with M+R on its Benchmarks Study: an in-depth look at nonprofit data, strategy, and trends. The study helps nonprofit fundraisers, organizers, and marketers make smart decisions based on the experiences of their peers. But we need your help.
a spiderless web between thin branches, in the early morning light

What the New Internet Land Rush Means for Organizations

November 18, 2016
New top-level domains are fertile ground for marketing innovation. For starters, you’ve got a shot at campaign URLs you’ve always dreamt of but whose .org and .com versions were taken long ago.
B&W photo of hands in the air, some recording video with their cell phones

4 Ways To Save Live Video Broadcasts

October 26, 2016
Human rights organizations and individual activists increasingly rely on live video streaming to raise awareness about injustice. But the downside to live streaming is that there may be no permanent record, which complicates your ability to use the video later in legal proceedings, for awareness campaigns, or calls to action.
Photo of Morpheus from the movie The Matrix, with text "What if I told you you can use social media tracking to further your mission"

Take the Red Pill for Mind-Blowing Social Media Retargeting

October 19, 2016
What if I told you that you could use social media to find the people who visited your website and lure them back with a great offer?
A photo of a darkened laptop with a slightly blurry screen

Navigating Naysayers: Managing Difficult Social Media Interactions

October 13, 2016
Social media can feel like an incredibly dark place, but don’t let hate silence you or your organization’s messages that other people need to hear.
A photograph by Michael Matti of the Fremont Troll sculpture in Seattle.

How To Beat the Trolls: Advice from the Front Lines of Comment Moderation

October 12, 2016
Given the challenges of moderating comments, it’s no surprise so many sites consider turning them off. But there are some tools you can use to create a respectful, thriving comment section.