brian reich
Meet the Author: Brian Reich
Even if you haven't had the chance to begin reading the book, Media Rules!: Mastering Today's Technology to Connect with and Keep Your Audience, by Brian Reich and Dan Soloman, you can still benefit from our "Meet the Author" session with Brian, July 22nd at 11am PST/2 pm EST.
> Register Now - Free for NTEN Members!
Brian will touch on the following key themes of the book and answer your book questions:
- Everything is fragmented and blurred.
- Small can be big.
- We are all connected.
You Are Not Your Target Audience
Brian Reich, EchoDitto
If you are in charge of marketing, recruitment, engagement, or fundraising for an organization, you spend most of your time looking for some tiny advantage -- something to generate buzz and differentiate your offering from the crowd of other organizations. There are, after all, thousands upon thousands of not-for-profit groups doing excellent work in local communities around the globe.
Too often, the decisions that organizations make when it comes to online marketing, especially non-profits, are dictated by "shiny object syndrome", a terrible affliction that results in a marketing path based on whatever is newest or generating the most buzz of the moment, instead of what will truly be effective.
To be successful, organizations need to share, clearly and consistently, the societal impacts of their efforts. They need to provide hands-on experiences that the user can explore and understand, and they need to demonstrate their commitment over time.