benchmarks
Web 2.0 Is Sexy, But Email Is Where It's At
Flickr Photo: MuffetAh, Spring: tulips, sun, clean, crisp air, and email metrics.
Today, we hosted and co-released the eNonprofit Benchmarks Study with M+R Strategic Services. During the live event and webinar, we learned a lot about how nonprofits are using email, and how stakeholders are responding. NTEN Members can get the recording of the webinar for free.
Convio also recently released a benchmarks report of its own clients. The reports don't cover exactly the same statistics, but it's interesting that the numbers they do have in common are very similar.
For all organizations in both reports, we found:
Show Me Yours and I'll Show You Mine: e-Benchmarks Study Events!
M+R Strategic Services and NTEN are excited to announce that we’re releasing an updated eNonprofit Benchmarks Study for 2008. We’ve analyzed online messaging, fundraising, and advocacy data from 21 leading nonprofit organizations.
Be one of the first to get your hands on a copy by joining us for the release of the report:
- In Washington DC: Thursday 4/24 from 3pm to 5pm Eastern
- Online at the NTEN webcast: Thursday 4/24 from 3pm to 5pm Eastern
Join us at the release event when we will:
- Cover key findings on fundraising and advocacy metrics
- Explore what the data tells us about industry-wide changes
- Provide key metrics to analyze your organization’s online program
- Hear from Amnesty International USA and Environmental Defense Fund on how they use data to measure success and fine tune their strategies.
- Take questions about the study and nonprofit online metrics




