benchmarks
Web Stats That Matter
Flicker photo: mattedgarIf I could sum up the last 10 years of my life in nonprofit technology in one sentence, I'd say that up to this point, technology has been about helping us better record and manage information.
Nonprofits have caught on to this. We're learning the power of information and are quickly developing the skills at adopting the tools to do it right. There's no better example than world of online communications: you're all tracking things like site visits, bounce rates, open rates, and click-throughs.
That's good. That's step one.
But we're also entering a new phase in the world of nonprofit technology. We're all about to become data analysts, turning those statistics into intelligence. We'll take raw numbers and turn them into fuel for decision-making.
Michael Cervino will talk about using your web stats to make better decisions at next week's Online Nonprofit Technology Conference. I got the chance to chat with him for a moment about what all this means:
Small is the New Big: 2009 eNonprofit Benchmarks Study Released
We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. The report is chock full of amazing and interesting information you can use to make better decisions about your online campaigns.
To help folks get started, we hosted a release party. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns.
Or, for those of you who can't be bothered to open another link -- that's how I roll, so I feel you -- here are some highlights from this year's report:
