To publicize our CMS and CRM Vendor
Satisfaction Reports, we tried including, in an AdWords campaign, the names
of the software covered in the reports -- "Plone", "Drupal", "Salesforce", and
so on. For 2 days, our impressions shot into the thousands. On day 3, it dropped
to, oh, 36, 37 per day, and there was a message from Google that said,
basically: "Your clickthrough performance is too anemic to be worthy of these
keywords, so we've turned them off. Please increase your bid or improve your
CTR."
Aaaaand they're still turned off.
So, I'm looking forward to our upcoming webinar, "Optimizing
Keywords in AdWords", the 2nd in our series on AdWords, presented by some wonderful people on the Google Grants team.