Submitted by Brett on Wed, 10/28/2009 - 7:17am
Dee Albritton, Fast Forward
You open the door to your office and see your Program Director in shorts and a t-shirt with a dubious message, holding what might be an inappropriate beverage. He is talking about outside activities. Close the door! Except the door you opened was to your social network space. It's too late to take it back -- and it could have been seen by clients, donors, funders, volunteers and clients.
Extreme circumstances? Not really. We think of social networking as a great way to get our message across, to raise funds, to communicate with our constituents. And it can be, but too often, we fail to see the other side. What may be just one fun photo of a staff member can destroy the professionalism of your office.
The mission and vision of your organization may be at odds with your social network choice. There are many things you need to consider: