SEM
Member Appreciation Winner: Google AdWords for You?
As the second week of Member Appreciation month starts to wind down, I'm glad for the opportunity to discuss today's particular NTEN give-away:
AdWords for Dummies, courtesy of Jossey-Bass/Wiley publishers.
Now, I can bring up Google's AdWords and how it could fit in with your nonprofit organization:
Fundraising, Online Marketing, Tracking Your Impact: Tools You Can Use at Your Nonprofit
Flickr Credit: I Are Rowell You probably think about fundraising year-round, but let's face it: there's something about this time of year that revs up the intensity around organizational fundraising and impact.
Whether you're looking at your annual budget compared to the actuals, planning for the programs you'd like to add next year, tracking your success, or putting together a report of how donations helped your impact, you're probably crunching numbers and planning campaigns right now.
This month's Show & Tell session might give you some ideas and options for making the campaigns, donor management, and analysis of impact a little easier -- and your work more effective.
Search Engine Marketing for Good?
Kevin Lee from ClickZ wrote an article about how the experts in Search Engine Marketing (SEM) are doing so well these days, they're ready and willing to give back to the community.
There's even a network, SEMcares, which, according to its mission statement, helps "connect volunteer and discount search engine marketers with nonprofit and other deserving organizations that could benefit from search engine marketing to drive donations or further their cause and awareness." Kevin also pointed out SEMPO, which is the nonprofit professional association of search engine marketers; he's urged them to step up the service options to benefit nonprofits.
Kevin points out that, even with the help of the Google Grant program, nonprofits continue to hire professional marketers to manage their marketing efforts. Nonprofit organizations generally need help not only with implementing ads, but with effectively developing and tracking online marketing strategies that consider both the traditional business models as well as their unique missions.