NPTech

Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN

Tad Druart, Convio

Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. That's one of the reasons you soak up all NTEN has to offer about technology and engagement. Do a Google search and you can find a great deal of research on virtually all aspects of interests, attitudes and aptitudes for Gen Y, Gen X, Boomers and the Matures.

What has been missing is information that how different generations learn about, engage with and donate to charitable organizations -- until now.