NPTech
Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN
Tad Druart, Convio
Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. That's one of the reasons you soak up all NTEN has to offer about technology and engagement. Do a Google search and you can find a great deal of research on virtually all aspects of interests, attitudes and aptitudes for Gen Y, Gen X, Boomers and the Matures.
What has been missing is information that how different generations learn about, engage with and donate to charitable organizations -- until now.
5 Questions: Data Data Everywhere: Drowning in a Sea of Analytics (Part 2)
Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.
Speaker: Marissa Goldsmith, Beaconfire
Consulting
Session: Data Data Everywhere: Drowning in a sea of Analytics
1. What's the most important trend in nonprofit technology for 2010?
Analytics integration and interpretation. A web site is no longer your only (and in some cases, primary) presence on the Internet. To measure success, you need to see big picture data from every corner of the Internet, and know how to interpret all these numbers, even if they seem all over the map.
2. Why do you think your session topic is important for nonprofits to address?
Many nonprofits consider analytics an afterthought, and when they do have data, they get bogged down in visits, pageviews, and other minutiae. For a nonprofit, it’s important to make the implementation of an analytics package part of implementing a web presence, and the know-how to read the numbers, identify trends, and take specific actions to ensure success.
