Flickr Photo: jayskWe're in the middle of a significant shift in how we communicate, and it is changing the world around us, quickly.
Traditional "Big M" media isn't our only source of information any more. Now, we can get news and information from myriad "little m" media outlets -- like blogs, internet radio, and video sites. What's more, we can share and discuss that news with each other like never before.
Summarized in a paragraph, it looks like a tidy transition, but it's not. Change is never that easy. And a shift as profound as this one will cause chaos in places we can't anticipate. There will be unintended consequences, and it will be uncomfortable.
In our sector, I think this discomfort has been particularly acute for marketers. Not only are nonprofit marketers trying to stay on top of a slew of new communications tools, there is a shift in how our community talks about marketing. The theme, echoed on Madison Avenue and in the cubicle next to you, is this:
Marketing is dirty.