Fundraising

Want to Attend the 2008 AFP and DMAW Bridge Conference for Free?

Submitted by Annaliese on Mon, 07/07/2008 - 10:27am

The Association for Fundraising Professionals and the Direct Marketing Association of Washington are co-hosting the 2008 Bridge Conference, July 23-25 in Washington, DC.

The Bridge Conference is all about marketing, fundraising tools and strategies. Members of NTEN can register at the lowest rate (contact Annaliese for details).

Even better, you can enter this contest to win a FREE registration!

A quick glance at the session tracks shows that the nonprofit technology community can find plenty of content to help mission-oriented marketing and fundraising campaigns -- and look, there's even an NTEN track, a little home-away-from home while you're waiting for the 2009 NTC.

Blackbaud and Kintera: Community Roundup

Submitted by Holly on Fri, 05/30/2008 - 1:19pm

Unless you've been out of the office, you undoubtedly heard that Blackbaud is buying Kintera.  They are both publicly traded companies, so neither is allowed to comment on what will happen right now.  They have to keep behaving as completely separate entities until the acquisition is approved.  That doesn't give us a lot of good information, but it hasn't stopped the speculation either.

This is certainly very meaningful for the sector.  No matter how the acquisition plays out in terms of which products are kept, etc., there is one less choice in the nonprofit CRM market.  And I tend to believe that choice is good.  But rather than opine at this time, I'll instead share some of the musings of the nonprofit community and beyond:

 What's your take?

 

Ask a Question at NTEN Office Hours

Submitted by Holly on Fri, 05/30/2008 - 10:54am

Flickr Photo: Johan KoolwaaijLot of us are missing a true luxury in our work - the ability to turn to our office mate and get a quick answer to our technology questions. NTEN thinks that's a shame, so we've set up a new program exclusively for NTEN members to help you do it, virtually. That's the idea behind Office Hours - to give you a place to ask the questions that will help you succeed at your job and create more social change.

Office Hours will begin on June 2 and we already have a good crew of volunteer experts who have committed an hour/week so that you have the opportunity to get advice in an online chat room setting.

How do you participate?

Will Email Ever Die?

Submitted by Holly on Mon, 05/19/2008 - 10:01am

It's a question I get asked a lot, especially since the latest e-Benchmarks study shows a drop in open rates. My answer can depend a little on my mood, but I generally think that email is not going to die, just as direct email is not going to die (anytime soon). Never say never, but bet on the fact that both will be around for a good long while.

This raises an interesting point: your job as communicator or fundraiser is getting increasingly difficult.

Text to Give: It's Ready for Prime Time

Submitted by Holly on Fri, 05/16/2008 - 11:49am

Here's a riddle for you: what's plastic, in your pocket right now, and ruins bar trivia nights around the country? A mobile phone!

Your mobile can help you do all kinds of interesting things, from finding directions, to finding trivia answers (aka cheating), to finding potential new friends.

One thing you couldn't do -- until today -- was easily give to the charity of your choice.

Exciting news nonprofiteers: mGive now allows you to collect $5 or $10 donations via text message.

Win a Free Registration to the 2008 Bridge Conference!

Submitted by Annaliese on Thu, 05/15/2008 - 9:25am

2008 Bridge ConferenceWe just heard about an online scavenger hunt for the 2008 Bridge Conference, hosted by AFP and DMAW:

Play the Find the Clues to Your Success Game and win a Free Registration to the 2008 Bridge Conference!

Play the Find the Clues to Your Success contest by searching the Bridge Conference education tracks on the 2008 Bridge Conference website and identifying the 6 gold highlighted words that make up the clues to your success. Put the words together in the correct order to create the Secret Phrase and email the phrase to mystery@bridgeconf.org. The first entry submitted with the correct phrase will win a free, fully transferable registration to the 2008 Bridge Conference.

If you don't win the contest, don't worry: if you're a member of NTEN, you get to register at the lowest rate for the conference! Contact me to find out how to register with your NTEN rate.

The Long Tail of Trust

Submitted by Holly on Tue, 04/29/2008 - 9:32am

Let's see how many social media metaphors I can cram into one post, shall we? :)

Jeremiah Owyang has a piece today about trust. I don't know if you've felt this lately, but I certainly have: we're head over heels for trust in the sector these days. I wrote a bit about it back in November. Katya Andresen and Mark Rovner think it's one of the seven things everyone wants. Search for "trust" on Beth's Blog and you'll come up with myriad posts. Search for trust on the NTEN website and you'll get dozens of job listings where "building trust" is in the job description.

But back to Jeremiah's post. Want to guess what the number one source of trusted information is for most Americans?

The Bridge is Back: The 2008 Bridge to Integrated Marketing and Fundraising Conference

Submitted by Annaliese on Fri, 04/25/2008 - 12:54pm

2008 Bridge ConferenceThose of you in Fundraising know it's all about communicating your mission and building relationships.

Those of you in Communications share the goal of growing your constituencies while increasing support for your cause.

Wouldn't you love to get together and share tips, strategies, resources, and contacts?

You got it! Brought to you by AFP and DMAW, the 2008 Bridge Conference will have over 75 sessions, more than a thousand of your colleagues, inspiring keynote speakers, plenty of networking opportunities, and the "very best of insider tips and trade secrets."

But wait, there's more! If you're an NTEN member, you have the golden ticket. NTEN Members can register for the conference at the low member rates -- and if you register before June 1st, you get to go for the best rate available!

Get in touch with me to get your golden-ticket registration details.

What's that? You're not a member of NTEN yet? Take advantage of this and other benefits of membership by joining NTEN today!

My Friends Totally Gave More than Your Friends

Submitted by Holly on Thu, 04/17/2008 - 12:58pm

There's nothing like a little peer pressure when you need someone to do something. Combine it with instant gratification and total transparency and you have the fundraising triumvirate!

Google Checkout has a great little campaign going on in honor of Earth Day that gives you all three:

  • You make a donation to an enviro org on someone's behalf.
  • That certain someone gets an email and asks them to do the same.
  • As the donations tally up, you get a personalized map showing all the people you inspired to donate, illustrating your network effect.

So, who wants to see if their friends are more generous then my friends?

It's Easy to Raise Money for a Favorite Cause - So How Do You Tell Your Supporters?

Submitted by Annaliese on Tue, 04/15/2008 - 10:48am

I came across a blog post today that made me smile (and not just because of thejustgiving.com great vocabulary used across the Pond). It's a simple and straight-forward example of how easy it is for someone to use free, fast, online tools to raise money for his or her favorite cause. Here's an excerpt:

"I've just had a rather intense week of trying to use social media to raise funds and by and large succeeding. Inevitably this story involves blogging and tweeting and people I don't know very well being incredibly generous...."

David Harte, Digital Central project manager at Birmingham City University and contributor to the Birmingham Post's Business Blog, decided to try a spur-of-the-moment fundraising campaign one week before he ran in the London Marathon. He didn't have to raise money for a charity, but he decided he wanted to try to help his favorite, St. Mary's Hospice. His goal was £495, and he ended up raising over £300 (and he's still raising money for his cause online).

Who Are the People in Your Neighborhood?

Submitted by Holly on Thu, 03/27/2008 - 7:50am

Flickr Photo: booskittyFlickr Photo: booskittyThe late, great Mr. Rogers has been asking us this question for decades now: "Who is in your neighborhood?" Though we have learned a great many lessons from our avuncular, becardiganed friend, the nonprofit sector is still struggling to master this one.

I think we all know, intuitively, that all donors are not the same. They engage with us for extremely personal reasons, and are inspired to continue their engagement for equally personal and diverse reasons.

Technology has come a long way in letting us customize our relationships with donors. Our donors can tell us what issues they care about, and how often they want to be contacted. With social media, we can let super-engaged donors participate in a variety of ways. We can provide financial and other administrative information easily to donors who value transparency and accountability.

But doing all of this, in any way, has always felt like finding that pot of gold at the end of a rainbow. If every single donor has unique needs and expectations, how can we possibly keep up?

This week, Convio released a new white paper with Sea Change Strategies and Edge Research that provides a nice tidy framework for thinking about personalizing donor experiences.In " The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors," the authors surveyed more than 3,000 donors who gave $1,000 or more in an 18th month period and had valid email addresses.

There are lots of really useful tidbits in the report, but I thought the most interesting piece was the result of the cluster analysis.

45 Minutes to PayPal Donations

Submitted by Brett on Tue, 01/29/2008 - 3:22pm

PayPal has released the PayPal Kit for Non-Profits, with the claim that qualified organizations -- essentially, you have to have 501(C)(3) status -- can set themselves up to accept donations through a PayPal Donate button in just 45 minutes.

They're also offering $50 to the first 1,000 eligible nonprofits that use the kit to generate $500 in donations by March 31st.

The "kit" isn't so much a kit as a page with links to:

  1. Set up your PayPal account
  2. Download the instructions for adding the donate button to your site
  3. Sign up for the $50 challenge

Their aim seems to be to get smaller organizations and individuals who are starting out with online fundraising campaigns started in a fast and simple way.

So, are their claims true? Can someone with just basic computer knowledge set up the donation widget in less than 45 minutes? If you've had the experience, tell us in comments, below.

Of Mutiny and Direct Mail

Submitted by Holly on Mon, 01/14/2008 - 11:56am

Flickr Photo: mwboeckmannThe Chronicle of Philanthropy ran a provocatively titled piece last Friday: Is Direct Mail Dead? Kudos to them for two things:

1. They correctly identify that simply switching to email fundraising isn't much of a strategy shift. Email IS direct mail in all but name and processed trees.

2. They quote Seth Godin in the story.  Seth's one of my favorite daily reads. He hits it out of the park when he says that the times have changed and nonprofits need to rethink how they raise funds:

“It means opening yourself up to volunteers, encouraging them to network, to connect with each other, and yes, even to mutiny. It means giving every one of your professionals a blog and the freedom to use it. It means mixing it up with volunteers, so they have something truly at stake,” Mr. Godin writes. “This is understandably scary for many nonprofits, but I’m not so sure you have a choice.”

Have a Very Google Holiday!

Submitted by Holly on Wed, 12/19/2007 - 6:14pm
I like to hang out where the cool kids are: Facebook, YouTube, Twitter. And, of course, the Google Checkout Blog! This is how I learned that Google has put together a nice holiday page for those of you looking to spend a few bucks on a good cause. If you already have a Google account, the giving is that much easier!

Change.org and Network for Good Team Up

Submitted by Holly on Thu, 12/13/2007 - 5:28pm

Integration. The word comes up again and again when we talk about social media strategies: Your email campaign needs to integrate with your direct mail campaign which needs to integrate with your web site which needs to integrate with your Facebook group.

That's why it's so interesting that the little social networking site that could -- Change.org -- and Network for Good are partnering up. Web 2.0 and Web 1.0 will live side by side in perfect harmony.

This could be great for Change.org, Network for Good, and the sector at large. Here's why:

America's Giving Challenge: Web 2.0 Philanthropy Style

Submitted by Holly on Wed, 12/12/2007 - 9:44pm

Here's the thing about Web 2. 0 and social media tools: it may all seem like a bunch of hype, but when foundations begin championing the cause, you have to start paying attention.

Today, PARADE magazine and the Case Foundation announced America's Giving Challenge: Get your supporters to install and promote a charity badge for your organization, and you could get $50,000. From the press release:

The program aims to show how anyone and everyone can have greater impact in their community and bring more support to the charities and causes they care about. Participants can choose to use a simple and fun Web 2.0 tool called a “charity badge” to promote their cause and help their charity get $50,000. Or they can simply give to a cause to help it qualify for a $1,000 award. The America’s Giving Challenge runs from 3:00 p.m. EST on December 13, 2007 through 3:00 p.m. EST on January 31, 2008...To sign up for America’s Giving Challenge, beginning 3:00 p.m. EST, December 13, 2007, simply visit www.Parade.com/givingchallenge.

What You Need to Know Monthly Giving

Submitted by Brett on Thu, 12/06/2007 - 5:04pm

Back in October, we mentioned that M+R Strategic Services was running a survey polling nonprofits about online monthly giving programs. Well, they've published the results. Hooray for follow-through!

They surveyed nearly 70 organizations and analyzed the online donor data of eight large nonprofits to get some answers. You can get the full report from their web site.

How to Work with Your Organization's Wired Fundraisers

Submitted by Brett on Tue, 12/04/2007 - 11:46am

With the proliferation of fundraising widgets and social networks, nonprofit professionals are finding that they must share control of their organization's message with individual supporters, a concept that can be difficult to accept.

The most committed "wired fundraisers" or "uber-activists" will often accompany a homegrown fundraising campaign with their own images, video, and text. These personalized accounts of an organization's work present concerns about messaging and accuracy -- but opportunities for collaboration, as well.

Join NTEN and Peter Deitz for the webinar, "Sharing the Message: How to Work Effectively with Your Organization's Wired Fundraisers". We'll explore the impact of person-to-person fundraising on communications strategies and fundraising for nonprofits large and small.

When: Thursday, December 6th, 11 am PT / 2 pm ET

Cost: $25 NTEN Members, $50 for Non-Members

Presented by: Peter Deitz, Founder of Social Actions

> Register Today

LinkedIn as a Fundraising Tool?

Submitted by Anna on Mon, 12/03/2007 - 12:39pm

Recently, NTEN Member Paul Lamb presented to the NTEN Discuss Affinity Group his LinkedIn fundraising experiment: using the social network as a tool to create dollars for Street Tech students through the LinkedIn Answers feature.

A few Affinity Group members felt this was on the borderline of the LinkedIn user agreement and social network etiquette.

Widget Fundraising

Submitted by Brett on Tue, 11/27/2007 - 11:29am

Nonprofits interested in person-to-person fundraising face a couple of challenges.

The first is to encourage supporters to launch their own fundraising campaigns in support of the organization's work.

The second is to offer these supporters the right combination of fundraising widgets, social networking plugins (like Facebook applications), and hosted fundraising pages in order to produce successful campaigns.

Join Peter Deitz and NTEN for "Selecting and Implementing the Right Combination of Person-to-Person Fundraising Tools" on Tuesday, November 28th. This webinar will guide development, communications, and technology staff through the process of selecting and implementing the best combination of services for their organizations' needs.

The presentation includes side-by-side comparisons of the leading vendors. Special attention will be given to costs associated processing donations, branding the tools and integrating with existing eCRM platforms.

When: Wednesday, November 28th, 11 am PT / 2 pm ET

Cost: $25 NTEN Members, $50 for Non-Members

> Register Today