blogs
It's Not About You
hayduke
I had a great chat with Ted Fickes and Rachel Weidinger on Twitter yesterday. Since it lasted all of 5 tweets of 140 characters each, it was short and to the point. I'll summarize:
It's not about you. It's about your network.
We live in a new world, a world where people aren't looking to authority figures to answer their questions -- they're looking to each other. The best thing you can do as a nonprofit is show off your network.
Chris Brogan had a nice, clear example of how to do this in his latest newsletter. (Do you get his newsletter? You should.) He says:
We Are Media Toolbox: Blogs
Week Two of the We Are Media Toolbox begins!
Today, our topic is blogs. To this day, whenever I hear the word blog, I think to myself, "It's better than bad, it's good!" Ren and Stimpy jokes aside, blogs are typically one of the first things people think of when they hear the phrase "Web 2.0." Many begin their launch into the social media space with blogs; I always get questions about how blogs work and what software an organization should use.
Since I've become a near-daily blogger, I have lots of tips and opinions. But we want to know what you use to blog. What features are important? Share your intel with us in the comments below or on the We Are Media wiki.
