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Salesforce.com + Google = Improved Productivity

Salesforce.com and Google announced a new level of integration today.  At first blush, a few things stand out:

  • If you're already a user of Google Apps and Salesforce.com, installation is a breeze.  We configured the framework, then added Google Docs integration in roughly 2 minutes, 17 seconds.  (Yes, we counted.)  Now we can access Google Docs, and attach them to Salesforce.com records, from within Salesforce.
  • The star of the show may be Gmail integration.  With two clicks, you can now attach messages sent from Gmail -- or even chats from Google Talk -- to a Salesforce record, where it is stored under Communication History.  This means that everybody in your organization will be able to access every email sent to a particular contact, without annoying CC::ed trails or desperate attempts to remember which keyword might bring a particular message from your 3 GB email archive to the top of your search results.  Nice!
  • Events from within Salesforce can be viewed in Google Calendar, giving you a timeline view of your workflow.
  • The demo people at Salesforce have pretty cool jobs.  Check out their 3-D demo: