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From Phones to Facebook: How to Engage Youth on the Front Lines of Social Media

Submitted on Thu, 1/19/2012 - 1:37pm
Whether you are a front line youth worker, a parent, or a social media marketer, the question remains the same: "How do you communicate so that teenagers will listen?"

Effective Internet Presence

Four generations of potential supporters and donors are already talking and interacting via email and social media. How can your organization tap into the rapidly evolving social web and connect with people online? What tools and tactics should you use to build relationships with donors and supporters that really last?  This webinar will walk you through major internet trends, then we’ll discuss tactics for getting your message across to supporters and keeping them engaged.  Learn more »

Social Media for Nonprofits- Atlanta, November 17th, 2011

On November 17, Social Media for Nonprofits will bring together more than 500 nonprofit decision-makers and supporters to share practical tips and tools for fundraising, marketing, and advocacy. Speakers will address a variety of topics in a series of short TED-meets-Twitter style talks, breakouts, and interactive workshops. You can get $20 off registration with "NTEN" code, register today. Learn more »

What Do You Do When You Reach 1,000,000 Facebook Fans? Try to Get Some More!

Submitted by Brett on Mon, 11/07/2011 - 11:02am

Congratulations to NTEN Member the Humane Society of the United States for reaching 1,000,000 Fans on Facebook! That is quite an accomplishment – and since it's Member Appreciation Month here at NTEN, I'd like to let them know how much we admire the examples they've set in social media outreach.

As an aficionado of cute animal pictures, I of course admire their mastery of the art. I mean, just look at this custom landing page:

Maximizing Your Data, Minimizing Your Time

Submitted on Fri, 11/4/2011 - 12:08pm
The lifeblood of your nonprofit is its lists. In the past, fundraising owned the largest list but with Facebook's average nonprofit community size growing at an amazing 161 percent over the past year, that may not continue for long.

C + C + C = C? The Secret to Viral Marketing

Submitted on Tue, 10/25/2011 - 3:44pm
How can you take your cause viral, whether it's your proposed session, a newly released YouTube video, or the nonprofit you represent? The secret lies in what some may call the "Kevin Bacon effect"...

DIY Nonprofit Technology: 5 Tips For Increasing Engagement on Facebook

Submitted by Annaliese on Tue, 09/27/2011 - 9:00am

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Beth Kanter, Beth's Blog

  1. After Hours Posting
    Timing is important for a communications channel like Facebook. According to a recent study, posts outside of business hours and posts at the end of the week actually increase Facebook engagement. A possible reason for this is that your audience is more likely to be visiting Facebook during those “in between” times – not during regular work hours but in the evenings, mornings, and on the weekends.

How a Simple Facebook Strategy Can Turn a Crisis into a Community

Submitted by Sarah on Mon, 09/19/2011 - 1:51pm

Marfa Public Radio, KRTS, is the little nonprofit that could. This public, listener-supported radio station in West Texas, with only three staff members, carried their community through the largest wildfire in Texas history.  

The Rock House Fire began on April 9 and ran through May 13th. Shortly after the fire began, KRTS lost power to their terrestrial signal. In the middle of the process of purchasing a backup generator, thanks to a federal grant, the station turned to the next available medium to continue the broadcast: their website and social media outlets.  

The KRTS Facebook page soon became a hotbed of crowd-sourced reporting on the fires. Staff from the radio station pulled all-nighters to ensure that official information and reports were released to the public while the community pitched in, posting photos, updates, and other information as the fire moved further into the community.

Hurricane Irene and the Nonprofit Social Media Storm

Submitted by Sarah on Tue, 08/30/2011 - 12:08pm

We know our friends over at the Red Cross have been expertly using social media for disaster response for years now, but this weekend, with Hurricane Irene set to touch down all along the east coast, we saw many other organizations and government entities reaching out via social media, as well.

Facebook Tactics That Get Results: A New Benchmarks Extra Report from M+R and NTEN

In this webinar, we'll discuss M+R and NTEN’s new “Benchmarks Extra: Facebook” report, where we took a deeper dive into the 2011 eNonprofit Benchmarks Study data in order to provide you with even more nonprofit Facebook metrics. Learn more »