google analytics
A Five Step Program to Measure the Effectiveness of Your Web Pages
We focus too much on micro reporting on our websites, most of which is comprised of too much page level analysis. When you get to page analysis, you can easily get down and dirty and waste too much time.
The time is right to focus on metrics, Key Performance Indicators, and tips on how to measure the effectiveness of individual pages. Basically:
- Don't Obsess About Your Home Page
- Compute Your Cliff - Only Then Jump
- Bouncy, Bouncy, Bounce - Its Good For You
- Site Overlay - Something To Love
- Think Holistically - Multiple Metrics, Key Context
Google Analytics Tip: Track Click-Throughs from Your Messaging Campaigns
NTEN uses Avectra's netFORUM as our CRM, and while we're generally happy with its capabilities, it's annoyed me for awhile that I couldn't track click-throughs from our messaging very easily. Then it hit me: use query strings to track clicks in Google Analytics. For a brief moment, I knew how Jon Bon Jovi felt when he rhymed "halfway there" with "livin' on a prayer."
I know some of you are already doing this: it seems so obvious to me now (and maybe I should spend more time reading Analytics forums). But I'll bet some of you aren't too sure what a query string is -- and when I searched for this particular trick, the very few people who discussed it only made veiled references -- so I though I'd write up a detailed look at how to track your click-throughs with a high degree of accuracy:
