Marketing

Communications RoundTable

You ever have one of those moments where you thought, "Man, if I just had someone to compare notes with, my life would be easier!"? Well, welcome to your life, easier!  Learn more »

Considerations in Social Networking: Strategy Meets Reality

Join us as we kickoff Q3 with our very popular Learning Series that explores various topics in social networking and online communities specifically designed for not-for-profit organizations. Learn more »

An Analysis of Online Messaging, Fundraising and Advocacy Metrics for Nonprofit Organizations

How is the financial crisis affecting online fundraising? How do my targeted emails – appeals to non-donors, phone call alerts, and more – compare to other nonprofits? For state and local groups, what’s a good email response rate? M+R Strategic Services and NTEN are excited to announce that we’re releasing a new eNonprofit Benchmarks Study on May 14th. Learn more »

09NTC Live: Confessions of a Social Media Campaigner

In this session, panelists from difference nonprofits will share insider secrets about what they’ve learned in executing some of the most successful social media campaigns. They’ll also share with you their deepest confessions about what has NOT worked and why. You’ve heard why you should use social media and you’ve seen what people have done. Learn more »

09NTC Live: DIY Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a great way for cash-strapped nonprofits to reach out to their constituents. SEO is becoming increasingly important, as more people come online. Learn more »

Getting to Know Your Online Stakeholders: Who are They and What Do They Want from You?

We’ve all heard the news click-throughs and open rates are down. Learn more »

Evaluating Your Email Marketing Efforts for Success!

Let’s face it, the proof of your email success is in the proverbial pudding.  But what should you track and what should you test so that you can continuously improve?  Join us again with the folks from Obama for America to learn what they tested and how they measured the ROI of their online campaigns.  Learn more »

Tactics for Finding More Online Donors, Members and Advocates: When Organic List Building Tactics Aren’t Enough

Now that you know who your online stakeholders are, your task is to find more of the same.  Join us for an overview of tactics you can use to grow your online list.  Email list building can be controversial. However, if done gracefully and with best practices in place, can lead to higher conversion rates and new engaged users. Learn more »

Webinar Series: Step Up Your Email Marketing

You email.  You email a lot.  But is it working? Are you actually connecting with your stakeholders online?  Are you growing your list?  Is your online program driving revenue, membership and advocacy?  How can you tell?  Learn more »

Return on Marketing (ROI for the Rest of Us) 1-Day Course

Learn how to better measure and manage our marketing investments. Measuring Return on Marketing (ROI for the Rest of Us) is a one-day course designed for mid-level marketing managers who'd like to learn how to better substantiate the value of their marketing campaigns. Learn more »