maps
My Friends Totally Gave More than Your Friends
There's nothing like a little peer pressure when you need someone to do something. Combine it with instant gratification and total transparency and you have the fundraising triumvirate!
Google Checkout has a great little campaign going on in honor of Earth Day that gives you all three:
- You make a donation to an enviro org on someone's behalf.
- That certain someone gets an email and asks them to do the same.
- As the donations tally up, you get a personalized map showing all the people you inspired to donate, illustrating your network effect.
So, who wants to see if their friends are more generous then my friends?
Google Earth Announcement Video Available
As we announced last week, Google Earth has launched a new nonprofit outreach initiative. Google Earth Outreach was announced on June 26 at an event in New York City, and now you can view video of that event on the Google blog.
I've actually watched the whole video now and have to say that I'm really impressed. I'm impressed because it's not just a product launch, it's an inspiration. They did a great job of highlighting organizations that have been using Google Earth already - a great way to spark your imagination!
It was also inspiring because the nonprofits highlighted at the event are doing amazing work, and the mapping technology really brings it to life. In our line of work, it's easy to feel disconnected from mission. But these are all very clear examples of technology helping to make social change. You'll get to hear from Jane Goodall and the Jane Goodall Foundation, the UN Foundation, and Earthwatch. These and other examples are also available on the Google Earth Outreach site.
