M+R

Date

Feb 8, 2012

Event Type

Webinar

Hosted by

NTEN 

Cost

Free for Everyone!
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It's Not You, It's Your Stories: How Your Fundraising Appeals Can Tell Better Stories

Storytelling is all the rage these days, but including stories in your fundraising appeals will not magically make them more effective. In fact, it can even have the opposite effect. Learn more »

Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America

Submitted by Annaliese on Thu, 09/22/2011 - 12:38pm

[Editor's note: The following is an excerpt of a case study in the March 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Gwen Emmons and Marc Ruben, M+R Strategic Services

Start early. We all know we should do it. But when it comes to running a big fundraising campaign, good planning doesn’t just improve your quality of life – it improves the bottom line.

M+R Strategic Services has been working with Oxfam America, an international relief organization, since 2002. In 2010, we started preparing months in advance for end-of-year fundraising.

First, we used earlier campaigns to build momentum. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics.

Here is a closer look at how we tested:

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Date

Mar 22, 2011

Event Type

Webinar

Hosted by

M+R and NTEN 

Cost

FREE!
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2011 eNonprofit Benchmarks Study Release

M+R Strategic Services and NTEN are proud to present the eNonprofit Benchmarks Study for 2011, analyzing online messaging, fundraising, and advocacy data from 36 leading nonprofit organizations. Come hear the authors and participating organizations talk about how to use benchmarks data to improve your online program! Learn more »

Date

Jul 12, 2010

Event Type

Webinar

Hosted by

NTEN 

Cost

$30 for NTEN Members
$60 for Non-members
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Superheroes of Online Fundraising: Become a Data-Driven Strategist

Learn how to transform from a mild-mannered online organizer into a true data-driven mastermind! Smart nonprofits use data to continually evolve their email communications. When you use data to drive your strategic decisions, you'll make better decisions, avoid mistakes, and achieve a higher return on investment. But how do you transform your organizational culture to become data driven? Learn more »

Date

Apr 29, 2010

Event Type

Webinar

Hosted by

NTEN 

Cost

FREE!
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2010 eBenchmarks Study Results: An Analysis of Online Advocacy and Fundraising

M+R Strategic Services and NTEN are excited to announce that we're releasing a new eNonprofit Benchmarks Study for 2010. We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations, and we're ready to share key industry changes that should be on YOUR radar!  Learn more »