Beyond Tactics and Techniques: Email List Management Strategy

How many times have you asked yourself, “How much email is too much?” What’s the tipping point before your supporters will no longer open your carefully-crafted emails?Before you hit send on another email, it’s time to think about your email list management strategy. Learn more »

Idealware Online Seminar: Getting Started with Email Fundraising

Fundraising via email requires an understanding of a number of different elements - designing an email campaign, writing an email, avoiding spam filters, broadcast email tools, online donation tools, and more. We'll walk through what you'll need to know to design your own email fundraising campaign. Learn more »

Getting to Know Your Online Stakeholders: Who are They and What Do They Want from You?

We’ve all heard the news click-throughs and open rates are down. Learn more »

Evaluating Your Email Marketing Efforts for Success!

Let’s face it, the proof of your email success is in the proverbial pudding.  But what should you track and what should you test so that you can continuously improve?  Join us again with the folks from Obama for America to learn what they tested and how they measured the ROI of their online campaigns.  Learn more »

Tactics for Finding More Online Donors, Members and Advocates: When Organic List Building Tactics Aren’t Enough

Now that you know who your online stakeholders are, your task is to find more of the same.  Join us for an overview of tactics you can use to grow your online list.  Email list building can be controversial. However, if done gracefully and with best practices in place, can lead to higher conversion rates and new engaged users. Learn more »

Webinar Series: Step Up Your Email Marketing

You email.  You email a lot.  But is it working? Are you actually connecting with your stakeholders online?  Are you growing your list?  Is your online program driving revenue, membership and advocacy?  How can you tell?  Learn more »

Writing for the Web: Less is More

It’s not enough to get people to visit your website or open your emails, you’ve got to get them to stay and click. One strategy to engage your audience is to provide them with the information they are looking for in a way that is easy for them to use and understand. Learn more »

Product Spotlight: Be an Email Superhero without Superhuman Effort

With the new EmailNow (powered by Emma), we don't just give you an email tool: we help you run a great campaign. The secret? We built in all the expertise you need right into the product and then priced it right--after all, we are a nonprofit that understands that's what other nonprofits need.  Learn more »

More than Email: A look at an Integrated Approach to Converting Activists to Donors

How do you convert your activists to donors? (Should you convert your activists to donors?) In this webinar, Jeff Regen, Defenders of Wildlife, will take you through examples of an integrated email/direct mail/telemarketing approach to converting online activists to donors. Learn more »

Class: Strategies and Email Marketing

Instructor: Jordan Dossett Details: August 09, 2007 10:30 am - 4:00 pm Lanham Maryland 9470 Annapolis Road Ste. 406 Lanham, MD 20706 USARegister Now >  Class Overview Learn more »