Denise Moorehead, Third Sector New England

According to Ask.com, a recent study by the Pew Research Center found that more than three-quarters of all Americans expect to find information about a company, government agency or nonprofit organization on the Web. That means that the majority of your nonprofit's stakeholders expect to find current, relevant and thorough information about your organization on your website. And a number of potential clients, volunteers - and donors - will visit your website to determine if they want to build a relationship with you.

Denise Moorehead, Third Sector New England

As a nonprofit professional, you appreciate the fact that email campaigns are an affordable and effective way to reach as many clients, donors, members and media as possible. You use e-newsletters to keep your members, supporters and volunteers up-to-date on your program developments and related issues. You've developed e-advocacy tools to rush public policy action alerts to supporters who can advocate for fair and ethical local, national and global policies. And you use e-commerce and online fundraising to bring in the funding needed to ensure long-term program and advocacy effectiveness.