Social Media
Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN
Tad Druart, Convio
Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. That's one of the reasons you soak up all NTEN has to offer about technology and engagement. Do a Google search and you can find a great deal of research on virtually all aspects of interests, attitudes and aptitudes for Gen Y, Gen X, Boomers and the Matures.
What has been missing is information that how different generations learn about, engage with and donate to charitable organizations -- until now.
5 Questions: Anatomy of a Video
Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.
Speaker: Michael Hoffman, See3
Session: Anatomy of a Video: Confessions From Organizations Big and Small
1. What's the most important trend in nonprofit technology for 2010?
The widespread adoption of social media is clearly the most important trend for nonprofit technology in 2010. While there are still complications about measuring ROI, and best practices are still being developed, we are seeing clear signals that web traffic is being driven from Twitter and Facebook, fundraising and advocacy outreach through social media is having impact, and a smart strategy of using YouTube contributes greatly to search engine optimization.
