online communications

Online Communications that Don't Suck

John Kenyon, Jennie Anderson, AIDS.gov, and William Neuheisel, DC Central Kitchen

Imagine producing online communications you're proud to share with the world and that garner praise from funders, donors, and other stakeholders.

Well, I am here to tell you that in general they are actually, um... pitiful. Dreadful. While there are exceptions, most have a lot of room for improvement.

And while social media and Web 2.0 are great, but if you don't have an effective website and email communications, you are largely wasting your effort trying to engage new audiences online.