email campaigns

Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America

Submitted by Annaliese on Thu, 09/22/2011 - 12:38pm

[Editor's note: The following is an excerpt of a case study in the March 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Gwen Emmons and Marc Ruben, M+R Strategic Services

Start early. We all know we should do it. But when it comes to running a big fundraising campaign, good planning doesn’t just improve your quality of life – it improves the bottom line.

M+R Strategic Services has been working with Oxfam America, an international relief organization, since 2002. In 2010, we started preparing months in advance for end-of-year fundraising.

First, we used earlier campaigns to build momentum. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics.

Here is a closer look at how we tested:

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Date

Jun 3, 2009

Event Type

Webinar

Hosted by

NTEN 

Cost

$30 for Members
$60 for Nonmembers
Get the recording

Email Campaign Anatomy & Planning

What makes an email campaign different from just sending email?  Lots of planning, among other things.  In this session, we'll explore the essential elements of an email campaign and the first steps of planning your own!  Discover which people at your organization to pull into the planning process, and when to get them involved.   Learn what components go into a successful email campaign and h Learn more »

Date

Jun 3, 2009

Event Type

Webinar

Hosted by

NTEN 

Cost

$75 for Members
$150 for Non-members
Get the recording

Webinar Series: Stop Sending Email and Start Running Email Campaigns

Drip. Drip. Drip.  Learn more »