firefly

Email Analysis and Follow Up

We will wrap up our email campaign series with a look at the often forgotten but critical element in all campaigns - follow up and analysis.  Sure, everyone wants to know how much money that message raised, but you should be thinking about ongoing communications with those donors.  We’ll be helping you answer some important questions, post-execution: which message in the campaign was most succ Learn more »

Email Content & Design

In the second of our email series, we'll dive deeper into the details of our email campaign.  Now that you have a general idea of your timing, targets, and goals, it’s time to get specific with content, design, and user flow.  We’ll be reviewing user experience as a driver of campaign success and audience selection. Learn more »

Email Campaign Anatomy & Planning

What makes an email campaign different from just sending email?  Lots of planning, among other things.  In this session, we'll explore the essential elements of an email campaign and the first steps of planning your own!  Discover which people at your organization to pull into the planning process, and when to get them involved.   Learn what components go into a successful email campaign and h Learn more »