By Michael Hoffman, CEO, See3 Communications
It's important that nonprofits understand the world we're entering right now, a world that will fundamentally change how we communicate with our constituents.
Until recently, television had very little to do with nonprofit organizations and their missions. The only nonprofits on TV were the large, child sponsorship organizations running direct response ads --or, if they got lucky, a local organization covered on the local news. We were locked out, unable to use this powerful tool for social good.
We're entering a time, however, when the very meaning of television is changing and the barriers that have kept nonprofit organizations from tapping into this powerful force are crumbling. The bottom line is that video will become a primary means for every organization to educate the public, advocate for change, and raise the dollars needed to fuel their missions.
Now is the time to plan for this future.