lindy dreyer
Tips for Writing Your First Social Media Policy
Maddie Grant & Lindy Dreyer, SocialFish, LLC and Leslie T. White, Croydon Consulting LLC
Ready to adopt a social media policy for your organization staff? Awesome. You probably have some ideas about the risks you want to avoid and how you'd like your staff to interact on the interwebs. Easy peasy, right?
Until you end up staring at a blank page.
It's easy to get caught up in all the different audiences and guidelines you want to include. Here are a few tips to get you past the writer's block and get something down on paper.
Can Social Media Marketing and Traditional Marketing Coexist?
Maddie Grant and Lindy Dreyer, SocialFish, LLC
In a word, no.
If the goal is to integrate social media marketing into your traditional marketing, you're setting yourself up for failure. After all, traditional marketing is based on pushing out and controlling the message, targeting, and running insular campaigns. By comparison, social media marketing is based on relinquishing control, two-way communication, building community, and breaking out of campaign-thinking to build trust over time.
For many nonprofits, traditional marketing still works. Now is not the time to drop the tried and true when social media marketing is still so unproven for your organization.
So here are some social media marketing tactics that can coexist with your older tactics: