Ben Rigby, CTO & Co-founder, Sparked.com
If you’re like most people working at a nonprofit, you probably had a “Holy Mobile!” moment in January, 2010, when an outpouring of donations followed the devastating Haiti quake. This, you expected. But what you may not have anticipated was that $41m of these dollars flowed through mobile phones via “premium text messages.” The Red Cross received 4.1 million messages valued at ten dollars each, 95% of which were from first-time donors.
You breathed in... hard. Did you miss mobile? Where did all of these donors come from? Did a fantastic fund-raising opportunity pass you by? How do you jump on the bandwagon?
If any of these thoughts raced through your head last January -- or if any are racing now -- not to worry. Mobile giving is just about five years young. There’s plenty of time to put together a thoughtful mobile fundraising strategy.
Best of all, many of the kinks have been worked out. There’s never been a better time to start a mobile campaign.