Ben Rigby

7 Ways for Nonprofits to Use Mobile Phones to Rake in Cash

Submitted by Brett on Mon, 09/13/2010 - 10:10am

Ben Rigby, CTO & Co-founder, Sparked.com

If you’re like most people working at a nonprofit, you probably had a “Holy Mobile!” moment in January, 2010, when an outpouring of donations followed the devastating Haiti quake. This, you expected. But what you may not have anticipated was that $41m of these dollars flowed through mobile phones via “premium text messages.” The Red Cross received 4.1 million messages valued at ten dollars each, 95% of which were from first-time donors.

You breathed in... hard. Did you miss mobile? Where did all of these donors come from? Did a fantastic fund-raising opportunity pass you by? How do you jump on the bandwagon?

If any of these thoughts raced through your head last January -- or if any are racing now -- not to worry. Mobile giving is just about five years young. There’s plenty of time to put together a thoughtful mobile fundraising strategy.

Best of all, many of the kinks have been worked out. There’s never been a better time to start a mobile campaign.

Meet Ben Rigby, Author of "Mobilizing Generation 2.0"

Submitted by Brett on Wed, 10/15/2008 - 3:21pm

The New York Times reports that Barack Obama's campaign has purchased virtual billboards in a video game. That's one way to reach the kids! We wonder if they've read Ben Rigby's new book, Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize, and Engage Youth. Well, you can ask him yourself at our next "Meet the Author" (free for our Members).

> Learn More and Register Today!

Ben's book is a great resource for anyone interested in reaching the youth audience. It describes in a clear manner how to leverage new media -- blogs, social-networking sites, photo- and video-sharing sites, mobile phones, wikis, online maps, and virtual worlds -- to reach the youth audience.

Of course, it does beg the question: Does Generation 2.0 have more features than the 1.x release?

Meet the Author, Read the Book, Mobilize Generation 2.0

Submitted by Anna on Fri, 10/03/2008 - 4:38pm

Another Meet the Author session is right around the corner!

On October 23rd, we'll have the pleasure of hosting Ben Rigby, author of Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize, and Engage Youth for a phone call and online chat. We'll talk about this incredible guide for nonprofits, political campaigns, and other organizers who want to use new media tools effectively.

> Sign up for Meet the Author: Ben Rigby

Check out what a few folks have been saying about the book: