Sarah Durham, Big DuckBe careful what you wish for. I keep coming back to those words lately as I contemplate how the communications and fundraising landscape has shifted over the last decade. We long wished for the ability to have better, more targeted conversations with our donors. Now that our wish has come true, we're not quite sure what to do. We're like those lottery winners who hit the jackpot and then can't figure out what to spend it on.

Farra Trompeter, Big Duck

Your organization's brand is more than its logo, its name, or how it all looks on letterhead. It starts with the core purpose and vision your organization hopes to fulfill and goes all the way through how people experience your organization -- via programs, events, videos, newsletters, and yes, your website.

If you had to describe your organization in a single word or idea, what would it be? What about your personality? Are you more professional and academic; hip and cutting-edge; or grassroots and responsive? Now, keep that idea and those adjectives in mind, and let's take a fresh look at your website.

A short while back, I was lucky enough to be interviewed by the fine folks at Big Duck about the We Are Media project. I've never been interviewed for a podcast before, and I have to say, it was a lot of fun! Though I can't stand the sound of my own voice being played back -- which is funny given how much I talk! -- I am very much looking forward to hearing it, so I can compare the process of recording the podcast with the final product.

When it was all said and done, I asked Sarah Durham from Big Duck if she wouldn't mind sharing a little bit about her podcast and the process. She was kind enough to answer: