web2.0
Raise Money on Facebook: Four Strategies You Need to Know About
Peter Deitz, Social Actions
When it comes to online fundraising, an obvious tip is to meet your current and potential donors where they are. With 300 million active users, Facebook is a natural starting place. Moreover, the company reports that people who are 35 years and older make up the fastest growing user demographic, which corresponds to the demographic mostly likely to make a donation online.
To help tech-savvy nonprofits make use of Facebook, this brief guide looks at four strategies:
- Raise Meaning Before Money
- Money Is Not the Only Metric
- Your People Are Your Impact
- Be Specific and Timely
It's Not About You: Lessons From Colorado
Flickr Photo: rakkaI love public speaking.
My husband would swear it's because I love the sound of my own voice, but really, I like it best when I get to hear the questions and comments from the crowd. Truth is, I'm no expert. I learn as much as I share at any speaking opportunity.
Case in point: I spent the beginning of this week in fab-tastic Denver, talking with members of the Colorado Nonprofit Association about -- what else? -- social media.
The funny thing about telling people what they should be doing is how often you notice you aren't following your own best advice. This became patently clear to me in a small group session we did.
