Fundraising

Fundraising Analytics for Campaign Planning

Making the jump to lightspeed is reckless without checking the navicomputer. Jumping into a campaign without coordinates can be equally perilous. What data is truly relevant to effective campaigning? Learn more »

How Content Curation Builds Staff Expertise and Reduces Information Overload

Content curation is the process of sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can actually be a method to tackle this problem.  Learn more »

Webinar Recap: Fundraising Tools, Services, and Opportunities in the Cloud

Submitted by Mimi on Tue, 05/08/2012 - 11:57am

In today’s digital world, the question is no longer “What is the cloud?”, but “How do I choose cloud tools that will help us do our work more efficiently?”

Our latest Nonprofits & Cloud Computing webinar series tackles the issue of how to choose and leverage cloud tools for a variety of different uses in your organization: fundraising, communications, programs, and operations.

Fundraising Analytics for Campaign Planning

Submitted by Brett on Fri, 05/04/2012 - 4:26pm

When all of our supporter data was on 3x5 cards or in a couple of spreadsheets, a lot of the fundraising work we did involved educated guesswork, by necessity.

With the data available to us now, we can segment, slice, dice, even predict future donor behavior, all without a statistics degree.

Join Josh Birkholz, author of the top-selling nonprofit book, Fundraising Analytics: Using Data to Guide Strategy at our upcoming webinar, "Fundraising Analytics for Campaign Planning", for a look at what's possible.

Learn more and register today >>

The 2012 eNonprofit Benchmarks Study

Submitted by Annaliese on Fri, 05/04/2012 - 9:33am

You can now download the 2012 eNonprofit Benchmarks Study, released at the 2012 NTC by M+R and NTEN.

New this year and particularly interesting to us is what we learned from the study participants with mobile programs:

  • roughly a third had optimized their emails for display on smart phones
  • a third had not
  • the remaining third plan to optimize their emails within the coming year

That's just a taste of the insights you can get from this year's study.  You should download the  complete report. It's free!

Tech Across Your Org: Program and Fundraising Innovation Sprung from an Internal Technology Project

Submitted by Annaliese on Tue, 04/24/2012 - 2:26pm

[Editor's note: The following is an article from the March 2012 issue of NTEN:Change. Read the rest of the issue when you subscribe to the journal for free!]

By Peter Drury, a child's right

a child's right either had a problem or an opportunity—the distinction hinged only on our perspective.

How To Build Your Mobile List: Add a Mobile Field to Your Web Forms

Submitted on Fri, 4/20/2012 - 11:28am
One great way to build your list is to add a mobile “field” or “check box” to your web forms, turning a one-time action into ongoing engagement.

How to Build Your Mobile List: 3 Rules for a Great "Call to Action"

Submitted on Wed, 4/18/2012 - 4:25pm
These 3 great tips on developing a call to action for your mobile campaigns can actually be used in a variety of contexts.

How to Build Your Mobile List: Add a “Call to Action” to Your Existing Media

Submitted on Mon, 4/16/2012 - 4:12pm
The "call to action" is the quick sentence where you tell people to "Text a KEYWORD to a SHORTCODE." And you can easily use any of your existing communications to add in the mobile call.

100 Trends in Nonprofit Technology

Submitted by Brett on Wed, 04/04/2012 - 11:10am

The first 2012 NTC plenary with visual problem-solving expert Dan Roam – author of Blah Blah Blah: What to Do When Words Don't Work – has just let out. Dan gave a great talk on how to use pictures to communicate in ways everybody can understand, so it only seems right to point to our friends at Rally.org, who have sponsored artists Kate Rutter and Rob Cottingham to document the conference visually.

First up is an illustrated poster of 100 trends in nonprofit technology: