5 Questions: Online Fundraising Benchmarks and Metrics

Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

Speaker: Steve Maclaughlin, Blackbaud

Session: Online Fundraising Benchmarks and Metrics

1. What's the most important trend in nonprofit technology for 2010?

Measuring your results instead of just counting clicks, opens, and tweets.

2. Why do you think your session topic is important for nonprofits to address?

If you can’t measure it, then you can’t manage it. Finding out what works and what doesn’t shouldn’t be a guessing game. And making strategic decisions is easier when you have trends to use for guidance.

Hold the Presses: $10k raised for the #10NTC Scholarship Campaign

Apparently, thePort does not like to lose!

Seeing that we hadn't made our goal yesterday, they called me up this afternoon to tell me they would very generously fill in the gap and bring our scholarship campaign total to $10,000.

Do us a favor: thank them! If you're on Twitter, give thePort a follow and a thank you at twitter.com/ThePortNetwork.

Scholarship Campaign Wrap Up: Thank You!

Once again, the amazing NTEN community rallied to support one another. In the last two weeks, you raised over $7,000 for the 10NTC Scholarship Campaign! Thanks to the generosity of Convio, we can add another $10,000 to that total, bringing us to $17,195. That's 48 scholarships we can offer to staff at small nonprofits. Exciting, right?

We're still committed to sending as many people as possible to the NTC, so feel free to add to the tally and make a donation today. We'll keep sending more people as we raise more money -- we're just going to take a break from all that tweeting!