Communications

Keeping Them Coming Back for More: Your Communications Arcs

Submitted on Tue, 2/7/2012 - 4:59pm
Story arcs are what keep you coming back to your favorite TV shows: you care what happens next. What does this have to do with nonprofit marketing? Everything!

Free Webinar: How to Make the Most of Google Grants and Free Ad Dollars

 Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? If you were not aware of these opportunities or Google Grants, then we want to share our experience and best practices for this generous program. We want to give non-profit organizations the tips of how to apply to Google Grants and how to qualify for the top level, $40K worth of free advertising spend every month. Our experts will review all the details to capitalize on the opportunities from Google Grants in our webinar, How to Make the Most of Google Grants & Free Ad Dollars, on Thursday February 16, 2012 at 2:00 p.m. ET. Learn more »

Why You Need a Mobile-Enhanced Email Template

Submitted on Thu, 2/2/2012 - 2:57pm
Nearly 90 million Americans use their phone to read email. If you don't improve your email template, you may be ignored by a large part of your audience.

Using Social Media to Build an Active Base of Donors

What makes people give? Is it passion, self-interest, or a shared sense of purpose that appeals to their consciousness, causing them to help others? Social media has given us tremendous insight into people’s reasons for donating; yet, how can we make sense of it?  Learn more »

The Age of Mobile Email Has Arrived. Are You Ready?

Submitted on Tue, 1/17/2012 - 4:54pm
Mobile phones can negatively affect how your supporters engage with your email marketing. So what can you do about it?

The Google Analytics Jungle Has Gotten Wilder: 5 New Features to Explore

Submitted on Tue, 1/10/2012 - 2:05pm
The new version of Google Analytics is more than just a new interface: there are a slew of new features (large and small) that will make your inner data geek clap its hands and cheer.

Some Findings from the 2012 Nonprofit Communications Trends Report

Submitted by Annaliese on Thu, 01/05/2012 - 2:08pm

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report, based on a survey of over 1200 participants at the end of 2011.

The survey asked nonprofit professionals about their plans, expectations, perceptions, and even fears regarding their organization's communications in 2012. You can download the complete report from NonprofitMarketingGuide.com.

Here are some of findings that stood out.

How to Create Enough Good Content

Submitted by Brett on Thu, 12/01/2011 - 5:35pm

By Holly Ross, Executive Director & Brett Meyer, Communications Director, NTEN

As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter. The most difficult part is creating good content, content your subscribers want to read.

For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win. That was certainly true for NTEN a few years ago. But since then, we’ve developed loftier goals for our e-news NTEN Connect, transforming it from a chore we had to cross off the monthly to-do list to a blockbuster driver of traffic to our blog. And we managed to reinforce our values and culture while doing so.

Here’s how we did it.

Mobile Storytelling: An Evolving Story

Submitted by Brett on Wed, 11/30/2011 - 5:41pm

By Nam-ho Park, Director, Mobile Service, Forum One

With the arrival of smartphones, it’s amazing how much data we are collecting and consuming on our mobile devices. We tweet, checkin, google, blog, instagram, post status updates, yelp and a host of other things from our handheld devices. And somewhere on the internet this information is quietly collecting. In the ancient times, pharaohs had scribes that shadowed them, recording what they said. Now we have our mobile devices diligently collecting our data. There was once a time when people used to record their lives and thoughts in leather-bound diaries. Now we have smartphones, whose data, when strung together forms the story of our lives.

Why Bad Video Happens to Good Causes: Ten Things Your Nonprofit Needs to Know to Make Video Work for You

Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Nonprofits upload hours of video to their websites, Twitter and Facebook. It seems like every nonprofit in the world is either using video-- or panicking that they don’t know how. But just putting a video up doesn’t mean anyone will watch it. We’re exposed to so much video today that viewers no longer have the time or patience for the bad stuff. If you’re video’s not good, it’s gone-- and so is all the time and money you spent shooting and promoting it.  Learn more »