Free Webinar: How to Make the Most of Google Grants and Free Ad Dollars

 Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? If you were not aware of these opportunities or Google Grants, then we want to share our experience and best practices for this generous program. We want to give non-profit organizations the tips of how to apply to Google Grants and how to qualify for the top level, $40K worth of free advertising spend every month. Our experts will review all the details to capitalize on the opportunities from Google Grants in our webinar, How to Make the Most of Google Grants & Free Ad Dollars, on Thursday February 16, 2012 at 2:00 p.m. ET. Learn more »

Optimizing Your Google Grants Campaign & Maximizing Your Organization's Online Initiatives

The final session in this series is really a mix of two important topics:  Learn more »

Optimizing Your Google Grants Ads and Keywords

This session will focus on strategies to optimize the ads and keywords within your Google Grants AdWords account. In-depth best practices and hands-on examples will be shared, as we help you ensure that your ads and keywords are the most targeted and relevant as possible.  Learn more »

Evaluating Performance and Monitoring Your Google Grants Account

In this session, the importance of regular account monitoring and evaluation will be discussed. We'll dive into various strategies you can use to monitor and evaluate performance, ranging from simple account check-ins to custom reports. Google Analytics will be a major focus here, as use of this tool with your AdWords account is critical to the success of your online efforts.  Learn more »

Setting Goals and Setting Yourself Up for Success

This first session will cover setting goals for your Google Grants account, as well as the importance of active management. We'll discuss valuable tools and resources available to all Google Grantees and how use of these can better educate you in maximizing your Google Grants account. Learn more »

Maximizing Your Google Grant to Attain Your Advertising Goals

The last session in this series dives into strategies for optimizing your AdWords account. Best practices for optimizing your ads, keywords, campaign structure, and targeting will be shared, along with hands-on examples. Learn more »

Learning How to Use Your Google Grant

This session will cover basic how-tos within AdWords and Google Grants, including instructions for creating and editing your ads, keywords, campaign settings, and more. We'll discuss how to evaluate your account performance, and dive into strategies for monitoring performance within your account and through the use of other tools, like Google Analytics.  Learn more »

Setting Your Organization Up for Success with Your Google Grant

In this session, we'll cover the details of your Google Grant, AdWords basics, definitions, account structure, and account navigation. In addition, we'll dive into identifying and setting goals for your account, and how knowledge of each of these areas can set your organization up for success with Google Grants.  Learn more »

Google Grants Beginner Webinar Series: Learning to Use and Maximize Your Google Grant

Is your organization using a Google Grant?  Are you wondering where to begin with your Google Grant?  Do you want to use this opportunity to its fullest potential?*  Learn more »

Member Appreciation Webinar: What is Google Grants? An Introduction to the Google Grants Program

Join this session to learn about the Google Grants program that offers free online advertising on Google.com to select 501(c)(3) non-profits. We'll cover the program guidelines, eligibility, and other details for interested organizations. Learn more »