Google Grants

How to Make the Most of Google Grants and Free Ad Dollars Webinar

Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? If you were not aware of these opportunities or Google Grants, then we want to share our experience and best practices for this generous program. We want to give non-profit organizations the tips of how to apply to Google Grants and how to qualify for the top level, $40K worth of free advertising spend every month. Our experts will review all the details to capitalize on the opportunities from Google Grants in our webinar, How to Make the Most of Google Grants & Free Ad Dollars, on Thursday April 19, 2012 at 2:00 p.m. ET. Online marketing experts, Diana Hand, Marketing Manager with GuideStar, and Lauren Kade, Junior Account Manager with Search Mojo, will review who is eligible for Google Grants, what you must know before applying and how to jump from the $10K to $40K per month spend levels. Google Grants are an excellent opportunity for non-profit organizations to use free advertising dollars from Google to promote their charity, to find new donors, pledges, donations and volunteers. This webinar will give you helpful information to make the most of Google Grants. This opportunity should not be missed! Learn more »

Six Ways to Supercharge Your Google Grants Account

Submitted on Tue, 2/21/2012 - 1:06pm
Even if you're bidding the maximum $1 price per click in your Google Grants account, odds are you aren't spending anywhere near the maximum. Here are six tips that can help you reach a bigger audience.

Social Fundraising 2.0: Strategies to Leverage the Power of Social Media

Submitted by Brett on Wed, 02/15/2012 - 12:05pm

You won't find many people saying that direct mail appeals are going away anytime soon – and for good reason. They're not. Email isn't going anywhere, either.

But we are hearing more and more that social media is the future of nonprofit fundraising.

Time to get ahead of the curve! Join Filiberto Gonzalez at our upcoming webinar, "Social Fundraising 2.0", for a look at the latest data, tools, and case studies.

> Learn more and register today!

Free Webinar: How to Make the Most of Google Grants and Free Ad Dollars

 Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? If you were not aware of these opportunities or Google Grants, then we want to share our experience and best practices for this generous program. We want to give non-profit organizations the tips of how to apply to Google Grants and how to qualify for the top level, $40K worth of free advertising spend every month. Our experts will review all the details to capitalize on the opportunities from Google Grants in our webinar, How to Make the Most of Google Grants & Free Ad Dollars, on Thursday February 16, 2012 at 2:00 p.m. ET. Learn more »

Optimizing Your Google Grants Campaign & Maximizing Your Organization's Online Initiatives

The final session in this series is really a mix of two important topics:  Learn more »

Optimizing Your Google Grants Ads and Keywords

This session will focus on strategies to optimize the ads and keywords within your Google Grants AdWords account. In-depth best practices and hands-on examples will be shared, as we help you ensure that your ads and keywords are the most targeted and relevant as possible.  Learn more »

Evaluating Performance and Monitoring Your Google Grants Account

In this session, the importance of regular account monitoring and evaluation will be discussed. We'll dive into various strategies you can use to monitor and evaluate performance, ranging from simple account check-ins to custom reports. Google Analytics will be a major focus here, as use of this tool with your AdWords account is critical to the success of your online efforts.  Learn more »

Setting Goals and Setting Yourself Up for Success

This first session will cover setting goals for your Google Grants account, as well as the importance of active management. We'll discuss valuable tools and resources available to all Google Grantees and how use of these can better educate you in maximizing your Google Grants account. Learn more »

Maximizing Your Google Grant to Attain Your Advertising Goals

The last session in this series dives into strategies for optimizing your AdWords account. Best practices for optimizing your ads, keywords, campaign structure, and targeting will be shared, along with hands-on examples. Learn more »

Learning How to Use Your Google Grant

This session will cover basic how-tos within AdWords and Google Grants, including instructions for creating and editing your ads, keywords, campaign settings, and more. We'll discuss how to evaluate your account performance, and dive into strategies for monitoring performance within your account and through the use of other tools, like Google Analytics.  Learn more »