Kevin Lee and Bill Snyder, We-Care.com

Many nonprofits are using Search Engine Optimization (SEO) as a free way of driving relevant traffic to their websites from Google, Yahoo, and Microsoft searches. They often find the process to be time consuming, but this doesn't need to be the case. By integrating best practices into the standard operating procedures for your various teams, you can achieve significant SEO benefits without investing large amounts time.

To begin with, those writing website copy and press releases must understand how to write for humans and search engines and how external and internal links improve site visibility. Put the punch about what makes the page or press release important right up front. As for links, press releases need to include ones that anchor the text not only to the homepage but also directly to related website content. These links will drive traffic AND improve SEO-- especially when they're reprinted on other sites.