search engine optimization

Date

Wednesday, Jul 18, 2012
11:00am US/Pacific

Event Type

Webinar

Hosted by

NTEN 

Cost

$35 for Members
$70 for Nonmembers
Reserve now

Google Got Binged! (and Other SEO Stories)

In the past year, Search Engine Optimization has been turned on its head by the Microsoft/Yahoo alliance. While Bing and Yahoo combined now command nearly a third of all web traffic in the U.S. and drive a significant volume of donors to nonprofit websites, many SEO specialists have fallen behind in their knowledge and missed the fact that a very different algorithm drives Bing’s rankings. Your optimization practices must take this new market into account - and we can help. Learn more »

Search Engine Optimization and Paid Search for Nonprofits

Submitted by Brett on Wed, 07/23/2008 - 12:57pm

Kevin Lee and Bill Snyder, We-Care.com

Many nonprofits are using Search Engine Optimization (SEO) as a free way of driving relevant traffic to their websites from Google, Yahoo, and Microsoft searches. They often find the process to be time consuming, but this doesn't need to be the case. By integrating best practices into the standard operating procedures for your various teams, you can achieve significant SEO benefits without investing large amounts time.

To begin with, those writing website copy and press releases must understand how to write for humans and search engines and how external and internal links improve site visibility. Put the punch about what makes the page or press release important right up front. As for links, press releases need to include ones that anchor the text not only to the homepage but also directly to related website content. These links will drive traffic AND improve SEO-- especially when they're reprinted on other sites.

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