[UPDATE: Tell us why you think Media Rules! in a comment, below. We'll give away a free copy of the book to a randomly selected commenter after Tuesday, July 1st!]

Media Rules! Okay, I have to say that I was skeptical about reading this book: I didn't think the media rules, especially not with an exclamation point.

My mind was changed quickly -- by the end of the first page. In the foreword, Andrew Nachison, iFOCOS, introduces We Media as a simple expression with a complex meaning, depending on your definition of we. We Media, he believes, is everybody.

I never thought of myself as part of the media, but as I sit here and blog, I am. At one time, we had to go through the media to deliver information, but now we are the media. The implication he describes is huge: how businesses function and ultimately, how the world functions for better or worse in the future. Media Rules! will provide a road map through which you can navigate the path your organization will take.

Flickr Photo: jillj14Summer reading may not bring back the most pleasant childhood memories -- think forced reading over school vacation. But we hope that you want to join us this summer for the new NTEN Book Club.

The NTEN Book Club is another way we hope to give you the knowledge you need to excel in your work environment. It's also a great reason to get away from your computer screen and put some real paper in your hands.

The first book will be Media Rules!: Mastering Today's Technology to Connect with and Keep Your Audience, by Brian Reich and Dan Solomon.