Flickr Photo: hekman2007i just finished a whirlwind two days at the NetSquared conference in San Jose.  As always, the TechSoup folks did a great job, and I'm truly amazed and inspired by the creativity and passion of the community.  

While everyone was excited, I felt that there was one big disconnect, though it's not unique to NetSquared.  I see this a lot.  Lots of folks got up and showed off social media tools and strategies, telling the audience how these tools can help their stakeholders have a conversation.  The assumption is that your stakeholders WANT to have a conversation.  That they are just waiting for you to ask them to share, and they will unleash a torrent of comments, photos, and widgets about your cause.

Maybe they don't.