Getting Your Online Presence Right
Flickr Photo: timsnellYou are not your target audience.
It's an old truism that, for one reason or another, we forget to take to heart when it comes to our websites and email. As nonprofit staff, we're passionate about our work; we have to be! But sometimes, we're so intimately involved, we forget to think about how and why others might want to engage with our work.
For John Kenyon, who authored a chapter on this topic in Managing Technology to Meet Your Mission, that's the key to a strong web presence. John will be moderating and speaking at the Online Nonprofit Technology Conference next week. He took a few minutes to chat with me about what it takes to make a great web presence:
Online Communications that Don't Suck
John Kenyon, Jennie Anderson, AIDS.gov, and William Neuheisel, DC Central Kitchen
Imagine producing online communications you're proud to share with the world and that garner praise from funders, donors, and other stakeholders.
Well, I am here to tell you that in general they are actually, um... pitiful. Dreadful. While there are exceptions, most have a lot of room for improvement.
And while social media and Web 2.0 are great, but if you don't have an effective website and email communications, you are largely wasting your effort trying to engage new audiences online.
Jeff Patrick, 
