groundswell

Use the Force (for Good): Groundswell, Social Media, and Forrester Research

Submitted by Annaliese on Mon, 05/12/2008 - 10:31am.

I attended a free webinar last week on the new book, Groundswell: Winning in World Transformed by Technologies, presented by its authors, Josh Bernoff and Charlene Li of Forrester Research.

The book is geared toward the for-profit sector, but the strategies can be adopted by nonprofits in terms of building community, engaging activists, and even raising financial support around a cause or organization online.

I want to provide some of those applications and takeaways from the session: